A few weeks ago I wrote about a few common Black Hat SEO techniques. I want to now follow up with a couple of White Hat SEO techniques that you can start using today.

The first thing you want to do is make sure that you have in place both your content and its structure. What I mean by that is to go through your site’s content and ensure you are using effective keywords throughout your site and that it’s written in a way that your audience will find engaging and enjoyable. You also want to make sure that your content is as close to the top level of your site as possible, meaning you don’t want your high-quality content buried inside folders and folders. Additionally, you don’t want your visitors to have to click through several links to get to the copy they are looking for. Your content should only be a click or two away.

Another great way to boost your ranking and sales is to set up a Google AdWords campaign. One of the best parts of AdWords is that you control both the message and the price you’ll pay. An AdWords campaign will help to show Google that your site is relevant for various search phrases and will help build more incoming links and sales at the same time.

Finally, since it’s the second most-trafficked search engine (and owned by Google), it is highly beneficial to have videos on YouTube. Whether you have several videos or just one, demonstrational videos or testimonial videos, and whether they are good or not so good, simply having a video on YouTube will help boost your ranking.

If you would like to learn more about White Hat SEO techniques or would like help implementing some on your site, we’d be more than happy to assist. Contact us today so we can sit down and discuss what is working well on your site and what could use some improvement.