Google My Business

A few weeks ago I wrote about how with SEO, the whole is greater than the sum of its parts. One step in SEO, one that ironically might not increase your ranking much (if at all), is to fully optimize your Google My Business listing. Claiming your listing should be one of the first things […]

Finding the right keywords for your site

There are a number of ways that users can get to your site. They could be direct traffic and type in your domain name. Users could follow a referring link from another site. One of the main ways users can get to your site, and the one that site owners so highly covet, is through […]

Should you include an FAQ on your site?

In a nutshell, Google works to answer questions that users ask. In fact, a large number of users simply type in a specific question to Google. For example, I’ve searched “What temperature should I cook tilapia to?” Our job as site owners and marketers, is to provide the answers to those questions. A great way […]

Don’t buy backlinks

Answer: A Rolex for $10, a $2 steak, Enron stock. Question: What are 3 things I would buy before I bought a backlink for my website? One thing I can promise you with SEO, is that Google is not going to pay any attention to the 10,000 backlinks you bought. In fact, buying backlinks is […]

The whole is greater than the sum of its parts

The common phrase, “the whole is greater than the sum of its parts”, is often attributed to Aristotle. Aristotle, a philosopher born in 384 BC, had a knowledge and expertise on subjects such as physics, biology, economics, and politics. One area that he doesn’t get much credit for, is being a great philosopher of SEO […]

How long till my site is #1 on Google?

I love answering my clients questions. Being asked questions, and asking questions in return, is how we ultimately help our clients. There is one question, that to be honest, makes me cringe a bit when I hear it: How long will it take for my site to rank in first place on Google?  One of […]

Direct Traffic

When you look at the analytics reports for your website, you will see a number of different traffic sources. Along with organic, referrals, social, and email, one that is sometimes overlooked is Direct Traffic. That direct traffic to your site is extremely important, as it helps to establish your domain authority.  DIrect traffic is the […]

XML Sitemaps

Back in the good ol’ days, when there was a new site, or even new pages, developers would manually enter the new site info to a search engine via a submission form. Not only was that time consuming, and an easy way to miss content, it was easy for spammers and hackers to sneak their […]

Google Search Console

There are any number of amazing tools available on the web to help improve your website, and make it as efficient and profitable as you can. One of my favorite tools is the Google Search Console. Originally built as Google Webmaster Tools, the Google Search Console is a one-stop place to make a wide variety […]

300 Words Per Page

When we’re working with clients on either a new site or on SEO review/audit, one of the most common issues we come across is the words on the page. The problem we run into isn’t necessarily which words are on the page, but rather, the number of words. One thing I often stress to clients […]