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When I was in college, one of my classmates was a guy named Brian. I remember that Brian did everything online. He bought his clothes online before most people would even think about it. He was an early Facebook user while most of us were still figuring out MySpace. He purchased his groceries online long […]

If content is King, then layout is Queen

I’ve mentioned before that when it comes to a website, content is king. What Google and users want when they are looking at your site is high quality content. 300 words of text on a page is minimum. 2000 words of text on a page is great. But all that text simply displayed in essay […]

Getting the most out of images

It can’t be stated enough how important good images are on a website. They can make pages more inviting, easier to read, and play a key role in SEO. When it comes to getting the most out of the images on your site, there are a couple of things to keep in mind. I’ve blogged […]

Speeding Up Images

In recent years, a website’s page load time has been an increasing factor in search engine ranking. While there are a number of things that can impact the speed of a site, one that can be easily fixed is to optimize the images on your site. One of the easiest ways to optimize your images […]

Popups on a Website

Do you remember those good ol’ days of the internet when a website would have countless popups? Popups that had everything from spam to annoying advertisements to non-relevant news articles and every great now and then it would be something helpful. I don’t think anyone misses those days. Popups can be a helpful tool to […]

Website Headers

Every now and then I’ll stop in to a new store that I haven’t been in before, feel somewhat overwhelmed at the experience, and really not know where I want to go. A trip to a new grocery store was like that for me once. My options were to go left, right, forward – and […]

Contact Forms

For many websites, it would be considered a win if they users goes to the contact page and fills out the contact form. Contact forms are a great way to provide an easy an non-intimidating way for users to get in touch with us. There are, however, two main problems with contact forms that we […]

What should you do if your website is down?

In the past month, a couple of clients have notified me that their website was down. For them, it was an easy process to correct the issue. They reached out to us at Full Scope and we walked them through fixing the issue. In each of these particular cases, the domain names had expired. We […]

Why I Don’t Like Slideshows

In years past, I was a pretty big fan of having slideshows. Scrolling photos on the home page of a website was useful and successful in helping to generate conversions from “browsers” who are just viewing your site and getting ideas to customers who actually reach out and make a purchase or take another action […]

The Role of the Headline

One part of every web page that can be a little confusing for many people is the main heading. It’s the one large piece of text, just a few words, that is featured in a prominent location somewhere on the page. Far too often, I see sites and pages that are attempting to do too […]