Full Scope Creative Blog

Our thoughts on website design, graphic design, marketing, SEO, website hosting, branding, business management, and more here in the Full Scope Creative blog!

Google My Business listing page

Optimizing Your Google My Business listing

A few weeks ago I wrote about how with SEO, the whole is greater than the sum of its parts. One step in SEO, one that ironically might not increase your ranking much (if at all), is to fully optimize your Google My Business listing. Claiming your listing should be

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Keyword Researching for your website

Finding the right keywords for your site

There are a number of ways that users can get to your site. They could be direct traffic and type in your domain name. Users could follow a referring link from another site. One of the main ways users can get to your site, and the one that site owners

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Frequently Asked Questions

Should you include an FAQ on your site?

In a nutshell, Google works to answer questions that users ask. In fact, a large number of users simply type in a specific question to Google. For example, I’ve searched “What temperature should I cook tilapia to?” Our job as site owners and marketers, is to provide the answers to

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ImageAlt Tags

When I was in college, one of my classmates was a guy named Brian. I remember that Brian did everything online. He bought his clothes online before most people would even think about it. He was an early Facebook user while most of us were still figuring out MySpace. He

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Don’t buy backlinks

Answer: A Rolex for $10, a $2 steak, Enron stock. Question: What are 3 things I would buy before I bought a backlink for my website? One thing I can promise you with SEO, is that Google is not going to pay any attention to the 10,000 backlinks you bought.

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Search Engine Optimization in Green Bay

The whole is greater than the sum of its parts

The common phrase, “the whole is greater than the sum of its parts,” is often attributed to Aristotle. Aristotle, a philosopher born in 384 BC, had a knowledge and expertise on subjects such as physics, biology, economics, and politics. One area that he doesn’t get much credit for is being

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