A Font of Information

A book with letters displaying different fonts

A Font of Information When I first started learning to program websites, CRT monitors were the norm. Those monitors were like a massive boat anchor. They limited the number of colors shown. This then, became a domino effect for designers and programmers by limiting what colors we could use on a site. Usually, the options […]

UI vs US

UI vs UX

UI vs UX You’ve very possibly heard these two common initials with web design: UI and UX. It’s a common question I am often asked. Are they the same thing? Are they different? Is one more important than the other? If you were to ask UI and UX to explain their relationship to one another, […]

Why isn’t my page showing up in Google?

Why isn't my webpage showing up to google

Why isn’t my page showing up in Google? For a lot of business owners, when they launch a new website, they have an assumption that it will magically show up in Google immediately. Unfortunately, it doesn’t work that way. Remember the great famous line in Field of Dreams, “If you build it, he will come.” […]

Do Google Algorithm Changes Scare Me?

Do Google changes scare me?

Do Google Algorithm Changes Scare Me? In the classic 80s comedy Ghostbusters, there is a hilarious scene when the parapsychologists team is explaining to the mayor of New York City, that the city is headed for “a disaster of Biblical proportions.” “Old Testament, Mr. Mayor.” “Real wrath of God type stuff. Fire and brimstone raining […]

A Guide to Keywords

fullscope creative guide to keywords

A Guide to Keywords In the 1960’s there was a Broadway play called Fiddler on The Roof. One of the songs from this play, (which later became a movie), was called Matchmaker. The lyrics went something like this…” Matchmaker, matchmaker, make me a match, find me a find, catch me a catch…” You are probably […]

Should I do Business Networking for My Small Business?

fullscope creative networking

Should I do Business Networking for My Small Business? This is a question I am often asked when talking with clients. If I were being flippant, I’d say, “Well duh.” However, not to belittle anyone truly seeking an answer, I would say, “Most definitely.” Networking can be the catalyst for any small business. This moves […]

Simple SEO Steps

Simple SEO Steps

Simple SEO Steps One of my favorite TV shows is The Office. There’s a great episode (well they’re all great, really) where Dwight gives updates on the latest changes in karate. Jim, his co-manager at the time, jokes that “Once a year, Dwight holds a seminar updating us on the newest developments in the world […]

Optimizing Your Google My Business listing

Google My Business listing page

A few weeks ago I wrote about how with SEO, the whole is greater than the sum of its parts. One step in SEO, one that ironically might not increase your ranking much (if at all), is to fully optimize your Google My Business listing. Claiming your listing should be one of the first things […]

Finding the right keywords for your site

fullscope creative choosing the right keywords for your site

There are a number of ways that users can get to your site. They could be direct traffic and type in your domain name. Users could follow a referring link from another site. One of the main ways users can get to your site, and the one that site owners so highly covet, is through […]

Should you include an FAQ on your site?

Should you include faq on your site

In a nutshell, Google works to answer questions that users ask. In fact, a large number of users simply type in a specific question to Google. For example, I’ve searched “What temperature should I cook tilapia to?” Our job as site owners and marketers, is to provide the answers to those questions. A great way […]