Content strategy for a website
June 21, 2024
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A detailed and organized plan for marketing United States President Dwight Eisenhower once said, “No battle was ever won according to plan, but no battle
Category: Marketing
Essential Tips for Seasonal Branding
May 22, 2024
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Embrace the Sun! Summer is a season that evokes feelings of warmth, freedom, and adventure. It’s a time when people are more active, social, and
Why are QR Codes becoming popular again?
August 15, 2023
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The curious case of the QR code In the ever-shifting landscape of popular culture, music often sees the meteoric rise of one-hit wonders—those fleeting moments
What is Digital Marketing?
May 25, 2023
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A crucial role in reaching a target audience Digital marketing has taken the world by storm, and it is here to stay. In today’s fast-paced,
Marketing vs. Sales
September 25, 2019
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While they are similar and very much the yin and yang of a successful sales cycle for a business, there are quite a few differences
Hard and Soft Bounces
September 4, 2018
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One of the great things about online marketing, such as email newsletters, is that there are so many great statistics that can be tracked and
Don’t Chase the Extremes
January 4, 2018
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My great aunt loves Mountain Dew. Let me clarify: my soon-to-be 100-year-old great aunt LOVES Mountain Dew. Do you remember that one commercial Mountain Dew
Customer Service is Not a Selling Point
December 28, 2017
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There are a few things that really drive me bonkers: people talking in movies, ordering a regular large coffee at Starbucks, decaf coffee, and businesses
Need More Readable Content?
November 1, 2017
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Writing content can be a bit of a laborious chore. For many readers, reading the content we write can also be a laborious chore. If
Repetition Repetition Repetition
October 19, 2017
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Let’s see how you can do on a simple little quiz! Fill in the blanks below. Bye, bye Miss American _____ Drove my Chevy to
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