Category: Marketing

Content strategy for a website

June 21, 2024 No Comments

A detailed and organized plan for marketing United States President Dwight Eisenhower once said, “No battle was ever won according to plan, but no battle

Essential Tips for Seasonal Branding

May 22, 2024 No Comments

Embrace the Sun! Summer is a season that evokes feelings of warmth, freedom, and adventure. It’s a time when people are more active, social, and

Why are QR Codes becoming popular again?

August 15, 2023 No Comments

The curious case of the QR code In the ever-shifting landscape of popular culture, music often sees the meteoric rise of one-hit wonders—those fleeting moments

What is Digital Marketing?

May 25, 2023 No Comments

A crucial role in reaching a target audience Digital marketing has taken the world by storm, and it is here to stay. In today’s fast-paced,

Marketing vs. Sales

September 25, 2019 No Comments

While they are similar and very much the yin and yang of a successful sales cycle for a business, there are quite a few differences

Hard and Soft Bounces

September 4, 2018 No Comments

One of the great things about online marketing, such as email newsletters, is that there are so many great statistics that can be tracked and

Don’t Chase the Extremes

January 4, 2018 No Comments

My great aunt loves Mountain Dew. Let me clarify: my soon-to-be 100-year-old great aunt LOVES Mountain Dew. Do you remember that one commercial Mountain Dew

Customer Service is Not a Selling Point

December 28, 2017 No Comments

There are a few things that really drive me bonkers: people talking in movies, ordering a regular large coffee at Starbucks, decaf coffee, and businesses