Marketing vs. Sales

While they are similar and very much the yin and yang of a successful sales cycle for a business, there are quite a few differences between marketing and sales. While they both work together and share many of the same messages, marketing and sales often differ in things like length of cycle and size of […]

Hard and Soft Bounces

One of the great things about online marketing, such as email newsletters, is that there are so many great statistics that can be tracked and monitored. The downside to that is that there can be so much data and so many terms that it can be overwhelming. One term you’ll likely hear about in your […]

Don’t Chase the Extremes

My great aunt loves Mountain Dew. Let me clarify: my soon-to-be 100-year-old great aunt LOVES Mountain Dew. Do you remember that one commercial Mountain Dew had that really zeroed in on the 90+ crowd? Nope. You don’t. Why not? Because it never happened. Mountain Dew has their target demographic and they don’t chase the extremes. […]

Customer Service is Not a Selling Point

There are a few things that really drive me bonkers: people talking in movies, ordering a regular large coffee at Starbucks, decaf coffee, and businesses boasting about how great their customer service is. Just like decaf coffee isn’t really coffee, customer service isn’t really a marketing point for your business. Providing excellent customer service isn’t […]

Need More Readable Content?

Writing content can be a bit of a laborious chore. For many readers, reading the content we write can also be a laborious chore. If you simply write paragraph after paragraph of content, odds are your site users aren’t going to eagerly read through it all. However, there are a couple of things you can […]

Repetition Repetition Repetition

Let’s see how you can do on a simple little quiz! Fill in the blanks below. Bye, bye Miss American _____ Drove my Chevy to the levee but the levee was _____ And them good ole boys were drinking whiskey and _____ Singin’ this’ll be the day that I _____ Did you answer pie, dry, […]

Everyone Is In Sales

Whichever company someone works for, whatever position they hold: everyone works in sales. Whether directly or indirectly, the actions of any member of a company will lead to increased or decreased business transactions. No matter the role, from barista to a janitor, everyone is in sales. Let me give you a couple of examples of […]

Branding Through Facebook Alone

Most of us have used Facebook at one point or another, and it’s great for a lot of things. For personal use, it’s great for keeping in touch with friends and family and/or sharing photos of a grumpy cat. For business, it’s a great way to showcase your products and services, provide helpful and useful […]

KIS Your Banner Stands

Going to trade shows and expos can be a lot of fun for a business owner. They are a great way to introduce your company to potential clients. When you’re in that crowded expo hall and fighting to be noticed by attendees, having a retractable banner stand is a great way to draw attention to […]

Social Media Isn’t Just for “Marketing”

Unless you’ve been living under the proverbial rock, you’ve heard about how social media can be used for marketing your business. One side of marketing that is often overlooked is taking action to maintain your clientele. Social media is not just about marketing; it’s about building and maintaining relationships. Most business owners know that it’s […]