Don’t be Blockbuster. Be David Bowie.

In 2008, Blockbuster CEO Jim Keyes said that “Neither RedBox nor Netflix are even on the radar in terms of competition.” Oops. Less than 2 years later Blockbuster filed for bankruptcy. As business leaders, we need to keep an eye open, to not just our competition, but new opportunities. Instead of being stuck in a […]

Don’t tell me that you’re going to tell me your tagline

May I please have your permission to stand up on my soapbox and rant for a moment? Thank you. I promise to make this quick(-ish). Please stop with the meme of the lady yelling at the cat. It was fun for a week but now it’s over. And while I’m up here and ranting – […]

What I Learned from the World’s Toughest Mudder, 2019

This past weekend, from 12:00 on Saturday through 12:00 on Sunday, my cousin Matthew Hanson competed in the World’s Toughest Mudder, 2019. While this wasn’t his first time competing in the race, there was something about this race that caught my attention and made me realize a few things about life and business. See, throughout […]

Taking a Sabbath

I started Full Scope Creative back in 2010, and it wasn’t long before I was working 7 days a week. Between Full Scope, working at Schneider National in customer service, and teaching at NWTC, I was working pretty much non-stop. After a series of events in 2016, I realized I was completely burnt-out. Even though […]

Continuous Improvements

I remember the days of struggling through school and thinking of how I couldn’t wait to be done with school and learning. I haven’t reached that day yet and have long since come to the realization that my once dream day will never come. In business there is always a need to keep learning new […]

Roll with the Changes

In the same way that it wasn’t surprising to see Toys ‘R Us go out of business, it’s also not surprising to see that Blockbuster is down to one remaining location. Actually, that is surprising – I’m surprised they still have one location that can somehow turn a profit. While there were a number of […]

Toys R’ Us Going Under Is Not a Surprise

Not long ago, someone asked me if I was surprised that Toys R’ Us was going out of business. I couldn’t help but laugh. Oftentimes in life we can learn so much from other people’s mistakes. The same is true in business and Toys R’ Us is a perfect example. I’m not saying to wear […]

Keeping the NEW in N.E.W. Zoo

One of my favorite things I get to do with Full Scope Creative is attend some amazing networking events. This morning, I was at a Green Bay Packers Mentor/Protégé event with Neil Anderson, the director the N.E.W. (North East Wisconsin) Zoo, located here in Brown County. I learned a lot of really cool things about […]

Focusing Too Much on Budget?

I recently went through the always fun process of putting the company budget together for 2018. When I had it ready, I met with a few key advisors to go over it and make sure I didn’t miss anything. I got a lot of great feedback from doing that. One of the nuggets of advice […]

Business Networking Groups

As the owner and president of Full Scope Creative, I tend to find myself doing a lot of networking. As people get to know me, they tend to ask my advice regarding which networking groups they should join. Business networking groups are a great way to build awareness of your company, especially in your local […]