Who should receive your newsletter?

You’ve likely heard the statistic that it is 10 times more expensive to find a new client than it is to keep an existing client. I couldn’t agree with that statistic more. Often times, clients will leave a provide simply because they feel forgotten or lost. One of the best ways to prevent that from […]

Hard and Soft Bounces

One of the great things about online marketing, such as email newsletters, is that there are so many great statistics that can be tracked and monitored. The downside to that is that there can be so much data and so many terms that it can be overwhelming. One term you’ll likely hear about in your […]

Making a Good Last Impression

No doubt you’ve heard how important it is to make a good first impression. If we behave rudely, don’t comb our hair, have the wrong color shoes on or anything else that might not give the ideal first impression, we don’t get a chance to do that again. Alternately, there is another impression that is […]

What are Responsive Sites?

At a recent business networking event, I mentioned responsive websites. A couple people in the group asked, “What is a responsive website?” After that meeting I thought a quick explanation of responsive sites could be helpful. A responsive site is a mobile friendly site that is equally easy to use on a wide array of […]

The Conversation

When I talk to clients about blogging, email newsletters or social media, I often get asked about what they should write about. What you write about isn’t necessarily the most important thing to think about. What you should be thinking about and keeping in mind, is that it’s all about the conversation between you and […]

What’s wrong with a @aol.com email address?

Every few months I’ll get handed a business card or get an email from someone who has an email address @aol.com. I always recommend getting a new address. AOL hasn’t been a big name in the web for years and they’re pretty much a laughing point now. An email @google.com or @yahoo.com would be a […]

Scam, spam, or legitimate

Scam, spam, or legitimate? Sounds like a cheesy TV game show or a Saturday Night Live skit, but it’s actually a game we have to play on near daily basis with our emails. I’ve been getting a lot of emails lately from clients and friends asking about emails that they’ve been receiving and wondering if […]

Get your emails read

Like many people, I get dozens of emails a day. Many of them are marketing emails from various companies wanting me to buy this or that – many of those emails get deleted. But of the few that get opened and read, there’s usually one key thing that sets them apart – a captivating subject […]

Set Your Newsletter Apart

I’ve heard a lot of talk lately about the United States Postal Service shutting down different branches/locations and eliminating deliveries on Saturday. I can’t say that I’m entirely surprised to hear this. Since its arrival on the scene, email has continually been taking a bite out of the market that used to be handled exclusively […]

The Website Marketing Hat Trick

We’ve written a few posts in the past about how to market a website, but I thought it would be helpful to do one more, and bring all three aspects we’ve talked about together. When you utilize blogging,Social Media, and Email Marketing you can see a great return on your investment as you complete the Website Marketing Hat Trick. […]