A taglines role in website design
I am, and have been for quite some time, a big fan of taglines. A great tagline can build a nearly unbreakable bond between the consumer and the brand. Think of the most famous tagline, “Just Do It.” I don’t need to mention the name of the company, you know it. Simply hearing a tagline can evoke strong emotions of unity and togetherness. I strongly believe that any business should have an amazing tagline. That simple 2-5 word tagline can serve almost as a battle cry for a business. When it comes to a website, there’s certain places a tagline should show up – and more importantly, a few it should never show up in.
The Words in a Keyword
If you were to look at some of the most popular and effective taglines, you’ll notice that you don’t always see the product or service or SEO keyword in it. There’s absolutely nothing wrong with that. “Just Do It” says nothing about shoes. “Advancement Through Technology” doesn’t directly talk about cars. “Building Success Through Creative Solutions” doesn’t outright talk about website design and marketing. The words used in a keyword are likely not the exact search engine keywords for the site or business.
The purpose of a tagline is not search engine optimization. At Full Scope Creative, our tagline is Building Success Through Creative Solutions. In almost every elevator pitch I do, it ends with that tagline. That tagline is on all of our marketing. But the tagline isn’t there to secure a higher ranking in Google. If it was the Full Scope Creative tagline would be “Green Bay Web Design.” Not exactly a battle cry of a tagline. Both valuable and great sets of words, but very different focus and usage.
Don’t put tagline in H1
Unless your tagline does include the vast majority of your main keyword, it should not show up in your Heading 1 on your website. That heading one has a very important and crucial role to play in search engine optimization. The H1, showing up only once on each web page, is one of the top ways we can indicate to Google what the keyword is for that particular page.
Beyond its use for SEO, the H1 tag plays a crucial role in enhancing user experience on websites. The H1 tag serves as the main title or headline of a webpage, instantly capturing the attention of users and providing them with clear and concise information about the content they can expect to find. By using descriptive and relevant keywords within the H1 tag, website owners can ensure that their pages appear prominently in search engine results. This not only improves visibility but also helps users quickly identify if a particular webpage aligns with their needs or interests.
Where should tagline go in Website Design
The question remains, where should a great tagline be included in placement on a website design. The tagline, being a quick and catchy battle cry for a business, can help to provide a quick introduction to visitors of what to expect from the business. So, where exactly should you put this important piece of text?
One effective option is to place the tagline prominently at the top header section of the website. Placing the tagline near the logo, especially for a newer company, can be a great way to tie the two together in users’ minds. By placing it in such a prominent position, you immediately grab their attention and make it clear what your website is all about.
Depending on the tagline of a business and the keywords that are used on the site, it could make sense to add the tagline further down the page in another heading. There are 6 main headings to use, heading 1 – heading 6. While the main heading 1 should never be the tagline, a heading 4-6 is a fine place.
The tagline could also be included in the main body text of the site. We’ve done sites where we’ve included the tagline in the first few paragraphs of a site. On many of those sites we would bold the tagline or make the font italicied.
Above the fold
If your tagline is an important part of your marketing, the tagline should be included above your site above where users would need to scroll to see it. In the newspaper days it would be in a spot ‘above the fold.’ By positioning your tagline above the fold, you ensure that it is immediately visible without requiring users to scroll down. This prime placement allows you to make an impactful first impression and entice visitors to explore further.
On many sites, there is a compelling Call To Action (CTA) that is near the top of the site, and occasionally scattered again throughout the site. If the site CTA is compelling enough, there is a chance users won’t scroll through a site. This serves as another reason that your tagline should be nearer to the top of the site design, than the bottom.
Strategically placing your tagline
The placement of your tagline on your website plays a crucial role in effectively communicating your brand’s message and capturing the attention of your target audience. By strategically placing your tagline in key places on your site, you can ensure that visitors immediately understand what your business is all about. Your tagline is the 2-5 word battle cry for your business. Take the time to perfectly craft your tagline, and be sure to place it in just the right places on your website.