Selecting a WordPress Theme

An important role in website design

WordPress is easily the most popular content management system for building websites and it is especially ideal for small businesses. Of the many things that makes WordPress such a great CMS, is the versatility that the themes provide. Themes provide an important role in the design, functionality, and general user experience of a website. In this article, we will look into why WordPress themes are so important and needed, go through the best tips for choosing the right theme, explain why you shouldn’t keep too many themes installed, and provide insights on how to determine if a theme is good to use.

Why WordPress Themes are Important and Needed

WordPress themes play a significant role in the look and feel of the website. A carefully-chosen theme can make your site visually appealing and engaging to human users and search engines. A good theme will enhance the navigation and user interaction with the website, making it easier for visitors to find what they are looking for. This leads to a better overall user experience.

Themes can add a range of features, functionality, and offerings to your website. From customizable headers and footers, to built-in SEO tools, to responsive design elements, and many more. These added levels of functionality will help in creating a more dynamic and user-friendly website. Selecting a theme that aligns with your business branding and digital marketing standards is crucial, as it will ensure consistency with all website pages and help in establishing a strong brand identity online.

Best Tips for Choosing a WordPress Theme

When selecting a theme for your WordPress website, look for a theme that is not overly complicated. By choosing a simple, clean design that matches your website content needs, you will have a much easier time managing your website. Above the ease of managing the site, you’ll also be more effective in conveying your message.

While most WordPress themes do have responsive capabilities by this point, be sure to confirm that the theme you are choosing does have mobile responsiveness. With a likely majority of traffic coming from mobile devices, having a theme that is mobile friendly is essential. Be sure to also test that the theme is one that is optimized for search engines. This will help in improving your website’s visibility and ranking on search engine results pages (SERPs).

Before investing too much time (or money) on a theme, be sure to test it on various web browsers. If possible, test the theme on a different PC and Mac computer, both in different browsers. Doing this will ensure that all visitors have a consistent experience, regardless of the browser and type of device they use.

Take some time and research the developer of the theme, and confirm that they are still actively working on the theme. A good theme is one that is regularly updated and has good support. Regular updates ensure compatibility with the latest WordPress version and protect against security vulnerabilities. If a theme hasn’t been updated or tested on the past few versions of WordPress, it is very likely a theme you will want to avoid. 

Don’t leave too many themes installed

Having multiple themes installed can slow down your website. Unused themes consume resources and can negatively impact site speed and performance. Outdated or unused themes can pose security risks. They may have vulnerabilities that could be exploited by hackers, putting your website at risk.

Unused themes take up unnecessary space on your server. This can affect your site’s overall storage capacity and make it harder to manage files.Managing and updating multiple themes can be complex and time-consuming. It’s best to keep only the theme you are using and remove any unnecessary ones.

How to Know if a Theme is Good to Use

Look at feedback from other users to gauge the theme’s quality and reliability. High ratings and positive reviews are good indicators of a theme’s performance. Research the theme developer’s history and reputation in the WordPress community. Established developers are more likely to provide high-quality themes and reliable support. Test the theme’s demo sites to see how it performs and if it meets your design expectations. This gives you a firsthand look at the theme’s functionality and aesthetics.

Use tools to check the theme’s loading speed and overall performance. Fast-loading themes provide a better user experience and can positively impact SEO. Ensure the theme is compatible with essential plugins and the latest version of WordPress. This prevents potential conflicts and ensures smooth operation. Verify that the theme comes with comprehensive documentation and access to support. Good documentation helps you set up and customize the theme effectively.

Ensure your website is at its best

Choosing the right WordPress theme is crucial for the success of your small business website. By understanding the importance of themes, following best practices for selection, avoiding the pitfalls of keeping too many themes installed, and knowing how to evaluate a theme’s quality, you can ensure your website is both attractive and functional.

If you need assistance with selecting or managing your WordPress theme, Full Scope Creative is here to help. Contact us today for a free consultation or an audit of your current website theme setup.

ready to discover how we can help make your website and marketing more successful?

Gray bar Contact Us