Should I Include My Video on YouTube?

Unlike the archaic days of the web when we had to deal with dial up connections and big clunky CRT monitors, videos are becoming a very common thing to see on a website. One question I get asked a lot is if I think clients should add their videos to YouTube. I’m yet to find a case where my answer to that wasn’t – absolutely.

One of the main reasons to add your video to YouTube is because it is the second most used search engine on the web, second only to Google. What does this mean for your video? Simple, more traffic. More traffic means more opportunities for your video to be seen and for your message and company to be heard.

Another nice perk of uploading your video to YouTube is that it is very easy to embed the video on to your site. When you embed a video from YouTube, they will provide all the code that is needed and it is a simple copy and paste. YouTube is many times better at storing and playing your video as well which means lower bandwidth on your server that is hosting your website.

If you have videos but haven’t added them to YouTube yet, I’d strong consider it. Videos are a great addition to a website, and if they are uploaded to YouTube they make for an even greater impact on your overall online exposure.

Full Scope Creative (specifically working with Chris Robinson) has been super responsive to our needs within Intentional Mentoring. Chris helped get us situated on a website that fit our budget and our experience in managing a website. When we were looking to redesign the website, he worked with us to make sure it fit the vibe we wanted for our organization, held the terminology and access points we were looking for, and allowed us to speak with him frequently about suggestions and updates. Whenever we had new people join us that needed to learn the website, Chris was able to work with them virtually to learn and understand the process of managing our side. Throughout our time working with Full Scope Creative, we have appreciated the consistency, timeliness, and product we have been given. Additionally, we appreciate the direct connection we get in response to questions and concerns.

~ Katie-Mae Imhoff-Smith,
Intentional Mentoring Madison