Unlike the archaic days of the web when we had to deal with dial up connections and big clunky CRT monitors, videos are becoming a very common thing to see on a website. One question I get asked a lot is if I think clients should add their videos to YouTube. I’m yet to find a case where my answer to that wasn’t – absolutely.

One of the main reasons to add your video to YouTube is because it is the second most used search engine on the web, second only to Google. What does this mean for your video? Simple, more traffic. More traffic means more opportunities for your video to be seen and for your message and company to be heard.

Another nice perk of uploading your video to YouTube is that it is very easy to embed the video on to your site. When you embed a video from YouTube, they will provide all the code that is needed and it is a simple copy and paste. YouTube is many times better at storing and playing your video as well which means lower bandwidth on your server that is hosting your website.

If you have videos but haven’t added them to YouTube yet, I’d strong consider it. Videos are a great addition to a website, and if they are uploaded to YouTube they make for an even greater impact on your overall online exposure.