When you look at most websites that have been published in the past five years, one thing you’d notice is that most sites have the main navigation going horizontally across the top of the site. Before then, some sites had the main navigation going vertically down the left hand side of the page. Vertical navigations really don’t fit in many current designs, and for very good reasonThere are typically three main sections on a website- the header, the content, and the footer. The header section contains the main navigation, logo, and possibly a slideshow or tagline. The content section is generally split in to two sections (the main content and the sidebar). And the footer section is located at the bottom of the site and contains the copyright notice and possibly some additional contact information or links. The problem with moving to a vertical navigation is that it generally takes the place of the sidebar. The sidebar is a great place to add in additional links to other pages or other content that the user might be interested in reading, which can have a great impact on your search engine ranking in leading search engines. So by moving the navigation to the side, you cut in to some very important space for the sidebar. As one of my instructors in college said, it cuts into the room for dancing. You can do a design with 3 columns, but those tend to get a little cluttered and messy and more difficult for users to navigate through.

My biggest issue with vertical navigations is simply that most people aren’t as familiar or comfortable with them. I’m not a huge fan of drop down menus from the navigation, but I will do them for a more complex site. When a vertical navigation is used, the only really option would be a flyout menu, which is very confusing to many people (myself included at times). I may not be a big fan of drop down menus, but I will use them if the situation is right. A flyout menu I simply will not design.

Because of the valuable space they take up and the added confusion for many users, I am not a fan of vertical navigations. Truth be told, I’m not really sure what a benefit of them would be.

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Insights from Full Scope Creative

Our thoughts on website design, graphic design, marketing, SEO, website hosting, branding, business management, and more here in the Full Scope Creative blog!

Insights, Tips, and Strategies for Small Business Success

Our blog is packed with expert advice on website design, SEO, marketing, branding, and more. Whether you’re looking to improve your website’s performance, boost your online presence, or streamline your business’s digital strategy, you’ll find valuable insights and actionable tips right here.

business owner going over a checklist

Your Site Isn’t Ready for SEO If…

SEO can drive real growth for a small business. But if your website is slow, hard to use on mobile, thin on content, or not focused on the right keywords, you may be wasting money. Before investing in SEO, make sure your site is built and structured to support it the right way.

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List out all of your services

Many small businesses offer more services than their website lets on. When those services are hidden or scattered, potential customers never see the full picture. This blog explains why clearly listing every service matters, how to structure services pages, and how the right setup helps build trust and guide visitors toward the next step.

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a website with a good CTA button

Better Calls To Action On a Site

Clear calls to action help guide website visitors instead of leaving them guessing what to do next. Just like good signage in a new building, CTAs create clarity, reduce frustration, and lead users where they want and need to go. If your website feels confusing, stronger CTAs can make all the difference.

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Do I need to redesign my website?

Do I need to redesign my website? It’s a question we hear all the time, and the answer is usually “maybe.” Some sites are outdated but workable. Others are held together with digital duct tape. This article walks through how to tell the difference and why starting with the “why” matters more than jumping into a redesign.

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Illustration showing a website displayed on a computer screen with SEO elements like charts, content blocks, and targeting icons, explaining the question “Does Web Design Include SEO?” and how design and search optimization work together.

Does Web Design Include SEO?

Does web design include SEO? Not exactly, but the two work closely together. Web design focuses on structure, usability, and experience, while SEO focuses on visibility and how people find your site. A successful website needs both working together to reach its full potential and support long-term business growth.

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Simple HTML code for a website. Just cause it's a simple HTML site doesn't mean it can't be hacked.

Can a Static HTML Site Get Hacked?

Can a static HTML site get hacked? Many people assume simple websites are immune to security risks, but that is not how website security actually works. Hosting, access controls, and ongoing management play a much larger role than file type. This article explains why static sites are still vulnerable and how properly managed WordPress sites can be just as secure.

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A web browsers address bar showing the domain name.

Should your domain name move when your site does?

When businesses move from Wix or Squarespace to WordPress, the focus is usually on design and content. One critical detail often gets missed: the domain name. Leaving a domain with an old platform can create unnecessary complications later. Understanding where your domain lives and when to move it can save time, frustration, and future technical headaches.

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A computer screen with security icons

Can my WordPress site be hacked?

Can my WordPress site be hacked? Yes, it can, just like any other website. The real difference comes down to how security is managed. In this article, we explain why WordPress is safe when set up correctly, what security risks actually exist, and how Full Scope Creative removes the headaches by managing hosting, security, and backups for you.

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Using Google Analytics

Google Isn’t Just a Search Engine, It’s a Measurement Tool

Google is more than a place people search. Behind every query and click, it provides insight into how customers find your business and what they do next. Tools like Google Analytics, Google Search Console, and Google Business Profile help reveal visibility, behavior, and performance so businesses can make clearer decisions instead of guessing.

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Full Scope Creative (specifically working with Chris Robinson) has been super responsive to our needs within Intentional Mentoring. Chris helped get us situated on a website that fit our budget and our experience in managing a website. When we were looking to redesign the website, he worked with us to make sure it fit the vibe we wanted for our organization, held the terminology and access points we were looking for, and allowed us to speak with him frequently about suggestions and updates. Whenever we had new people join us that needed to learn the website, Chris was able to work with them virtually to learn and understand the process of managing our side. Throughout our time working with Full Scope Creative, we have appreciated the consistency, timeliness, and product we have been given. Additionally, we appreciate the direct connection we get in response to questions and concerns.

~ Katie-Mae Imhoff-Smith,
Intentional Mentoring Madison