May I please have your permission to stand up on my soapbox and rant for a moment? Thank you. I promise to make this quick(-ish). Please stop with the meme of the lady yelling at the cat. It was fun for a week but now it’s over. And while I’m up here and ranting – DON’T ANNOUNCE THAT YOU ARE ABOUT TO TELL ME YOUR TAGLINE!
Okay, I’m calmed down now. Phew. Had to get that off my mind. So what do I mean by, ‘Don’t announce that you are about to tell me your tagline’? At a networking event a few weeks ago, there was one business owner who, in his 60 second elevator pitch, was just about to close up his intro when he said my least favorite line: “…and my tagline is …..” I’m not harping on taglines; in fact, I’m a really big fan of them – if they’re well written and get the job done. If you need to announce that something is your tagline, it’s not very good and you need to spend some more time going over it.
A tagline is a quick statement of few words that can clarify or simplify what a business does. “Building success through creative solutions.” – at Full Scope Creative, that’s exactly what we do: we help our clients (build) success by providing (through) services such as website design, graphic design, and website hosting (creative solutions). It says what we do and makes a promise of what the experience might be.
Great taglines are short and to the point; more importantly, they are clear and easy to understand. If your tagline needs the introduction of, “…and my tagline is…” or “…one of our taglines around here is…” then you don’t have a good tagline. You might have a good start at one, but you need to spend some more time on it.
And the lady with the cat… that’s another blog for another day.