You’ve heard me mention before about the great benefits that blogging can have on your search engine ranking. When you are writing your blogs, don’t write them for the search engines, write them for your readers.
Remember the famous line from Field of Dreams, “if you build it, he will come.” That line is often miss quoted as “If you build it, they will come,” and in the case of blogging and search engines, the miss quote is very accurate. If you write great articles for your readers (clients and prospective clients) and you simply use good keywords a few times, the search engines will pick up on it and it will help to boost your sites ranking.
If you write your blog only to please the search engines and to boost your ranking, the search engines will catch on quickly and very possibly drop your ranking and your readers will feel abandoned and confused. The algorithms that the leading search engines use are very advanced and can in many ways think and act like a human reader.
Remember, if you build it, meaning you write for your audience and readers, the search engines will come.