AI’s Impact on Web Design Evolution Part 1

AI is already Old News

Ah, the ever-evolving landscape of web design; will trends ever slow down? Nope, not even close. Now, we have something set to streamline changes in web design forever. Brace yourself for trends coming and going faster than ever, for once-impossible, nuanced designs to thrive. It feels like a scene from a sci-fi movie (at least for me, but I can’t be the only one). Get ready for—you already know— it’s AI.

Even now, though it recently emerged, AI is old news. The upscaled AI is now old news; we’ve had algorithms curating ads for a decade, Siri and Alexa answering our questions. Chat GPT, Dall-E, Midjourney, Adobe Firefly (a bit newer), the list goes on, and they are old news. If you’re just questioning whether to try AI, jump on the bandwagon quickly, or you might be toast. Or who knows, maybe you know something we don’t— or are you just an algorithm reading this? Hmmmm….

Regardless, it’s time to address the elephant that has been parading through the room long enough; it’s time to talk about what it means for web design and the future of the internet in many different ways. Is it taking over? Is Full Scope Creative’s CEO an artificially generated person? Is web design and web development a thing of the past? Will we be served by barista robots providing artificially generated coffee?

The world may never know. So let’s talk about what we do know right now! AI has nuances of efficiency, but the touch of human creativity is irreplaceable, and together they can become the Superman of the interweb world.

AI’s Transformative Impact on Web Design

Let’s first discuss AI’s impact on web design. It’s been a tech revolution; AI moves at lightspeed, handing designers a toolbox beyond mere automation. It’s not just the boring tasks; AI refines its understanding of creativity by leveraging what we’ve created over the years. It’s daunting how much it has revolutionized things, making many apprehensive. It feels like it’s taking over the creative process, but that’s not necessarily true. AI’s creative understanding is based on algorithms analyzing successful designs created by humans. So it all comes back to us.

As designers, we can use this to our benefit; AI understands creativity and algorithmically perfect layouts, shaping designs efficiently. It serves as effective building blocks for drafting and creating designs. Streamlined web design platforms use their AI to lead, creating quick designs based on user inputs.

Automated prototyping tools like Framer and Sketch’s Anima speed up prototyping, letting designers experiment. Tools like Adobe’s Sensei dig into user data, giving designers insights to make informed decisions and craft personalized experiences. These real-life examples reveal that AI isn’t just theory; it’s a force shaking up the web design scene.

AI Can’t Replace Human Touch

What does that mean for us? AI sounds like it can do anything, so why are we even here to do the work anymore? Well… yes and no. AI can provide us with stuff, and we could theoretically use AI to generate everything, but there are things AI can’t replicate, and that’s authenticity. If I, as a designer, use AI to generate my design layout, it might look nice, but it will look a lot like what everyone else is doing. AI can only replicate what people have done before, making it look like a copy-paste of what everyone else is doing.

Streamlined web design platforms like Squarespace and Wix will continue to exist. People don’t always defer to them because everything looks the same and gets forgotten. That will become more pronounced with AI. It’s crucial to use people rather than AI if you want to be great. In the design world, it’s easy to look good, harder to look great, but even harder to look different and great, and that’s what people are drawn to.

AI and Efficiency

So, naturally, I must hate AI, right? Lol, you have no idea how much it’s made things better. While AI can’t replace human touch, it improves the process, avoiding the look of AI-generated material, streamlining the process, and eliminating mindless tasks that designers hate.

People forget that AI shouldn’t be the answer to everything but the tool for answers. AI is like a superhero in web design, making everything smoother and faster. Imagine you’re a designer with tons of tasks, some super repetitive and time-consuming. Here’s where AI steps in – it’s a design assistant on steroids, handling tedious, repetitive tasks in a blink. That means less time doing the same thing over and over and more time for the fun, creative stuff. In the past, there was only a certain amount of time to focus on the creative aspect because of layout worries. Now, you’re able to take the time to put in effort that would have otherwise made you overcharge and take way too long.

AI isn’t just doing the boring bits; it’s a time-saving wizard. Designers speed up their whole process, from planning and testing to tweaking and trying out different ideas. It’s like having a trusty sidekick that takes care of the routine, letting the designer shine in the high-level, super creative aspects of their work. AI streamlines the whole design journey, making it more efficient and leaving more room for creative genius to flow.

We Need Balance

AI isn’t going anywhere; she’s no trend; she’s a revolution, baby! It depends on how people use it. Are they going to let it take over, or will they use it to pair with their skills to master a web and graphic design so efficient and unique that no one has ever seen before? That’s the question and one thing we need to remind ourselves of. AI brings efficiency, but people bring authentic creativity. We can use AI to improve and expand the creative process in ways we weren’t able to in the past, or we can be satisfied with AI-generated aspects and move on but get swallowed by the fact that everything looks the same. People value authenticity, and the question is whether people are going to use it to improve that or to stand by and get lazy. I know I won’t, and I’m excited to see just how much I can bring to the table without having to focus on the mindless tedious tasks that used to take away from my creative process.

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