What is SEO?

In a recent newsletter, we offered a SEO Review to our readers. Some of you may be thinking, “My SEO is just fine,” while others may be thinking, “My what now?”

For those who fall into the latter category or who would simply like to brush up on this term, SEO (Search Engine Optimization) as defined by dictionary.com, is, “…the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site: The first step in SEO is to generate keywords that are relevant to your site’s content.

Put another way, SEO is the science behind the magic of how Google and other search engines determine which websites to pull up first when you search for a certain word, also called a keyword. Whatever you make, sell, or offer as a service is going to be a keyword for your business.

SEO includes strategies and techniques that help you rank higher in Google’s search results. Two of the best tips for SEO are to choose keywords that make sense for your business and have well-written content on your site. Within this content, you need to mention your keywords but not too much. Your text still needs to make sense; you can’t use your key word in every single sentence. Overuse of a keyword is known as keyword stuffing, and it has the opposite effect of its intent – it will lead to Google ranking your page lower, not higher.

In addition to choosing the proper keywords and having well-written content, there are other behind-the-scenes things we can do here at Full Scope to help your website rank higher. If you have questions about your SEO and how we can help, contact us today for a SEO Review!