A Custom Website Is Not Always the Right Website
A custom designed website is a great marketing tool. That does not mean it is always the best choice. A Premium Framework website might make more sense than custom design for some businesses. The choice comes down to a few things. Budget, timeline, website needs, and how important a completely custom look is can all help decide the right direction.
At Full Scope Creative, we created our Premium Framework websites with startups, small businesses, and nonprofits in mind. They give those organizations a professionally built website without the same investment as a fully custom design.
Budget Can Help Determine the Right Fit
A custom website design requires more design and development time. We start with a blank page and create the look and layout for that business. Naturally, that requires a larger investment.
For some businesses, that investment makes perfect sense. For others, especially a newer business or smaller nonprofit, it may make more sense not to put such a large part of the marketing budget into the website alone.
A Premium Framework can leave more room in that budget for other marketing needs. The lower initial investment can mean more options for a professional logo or an SEO campaign. It could allow for new photos or creating another piece of the marketing plan.
Sometimes the best website choice is the one that fits best into the larger marketing plan.
Not sure if you need a fully custom website or if a Premium Framework would be the better fit? We can talk through your goals, budget, timeline, and what you need the website to do, then help you choose the option that makes the most sense for your business.
Timeline and Website Needs Matter Too
Our Premium Framework sites already have the main design look, feel, and structure in place. That removes the custom design phase, but it does not mean we just drop your logo into a template and call it done.
We still take time to choose the right colors, fonts, images, wording, and page setup for your business. The goal is to make the website feel like your company.
Premium Frameworks are great for businesses looking for a brochure-style website. If you need your website to explain your services, showcase your work, build trust with possible clients, and give people an easy way to get in touch, a Premium Framework can handle all of that very well.
It also does not mean the website has to stay simple forever. We can add features like:
- Ecommerce stores
- Photo galleries
- Staff listings
- Custom forms
- And other features
Those can be part of the original project or added later as the business grows.
When Custom Design Makes More Sense
Custom design is a better option when a business wants a website designed specifically around them from the very beginning.
They may have a larger budget, want a completely unique style, or need a layout that does not fit one of our Premium Frameworks. A company where custom design is a major part of what they sell may also want that same custom feel carried into its website.
Custom design gives your website more design freedom. Not every business needs all of that freedom.
Choose the Website That Fits Your Business Right Now
There really is no wrong answer between a Premium Framework and a custom website. The better question is which one makes the most sense for your business right now.
A new business may be much better served by getting a Premium Framework website, a professional logo, and starting an SEO strategy. An established company going through a major rebrand may decide that this is the right time for a fully custom site.
Both options give you a professional website that is easy to update. Both can grow with your business. As your goals change, features and content can be added to either one.
They simply solve different problems for businesses at different stages.
Premium Framework or Custom Website? We Can Help You Decide
We offer both options because both make sense in different situations. Our Premium Frameworks are ideal for businesses that need a great professional website but do not need every part of it designed from scratch. Our custom websites are great for businesses looking for design freedom and a design unique to just them.
If you are not sure which option makes sense, let’s talk through your goals, budget, and plans. From there, we can help you find the option that fits your business best.