We’ve written a few posts in the past about how to market a website, but I thought it would be helpful to do one more, and bring all three aspects we’ve talked about together. When you utilize blogging, Social Media, and Email Marketing you can see a great return on your investment as you complete the Website Marketing Hat Trick.
BLOGGING
One digital marketing element that all businesses should utilize is a blog. Blogging can help increase your overall search engine ranking, as well as help you to showcase your expertise and knowledge in your industry. By writing good posts on a regular basis, your clients will continue to return to your site, looking for more expert knowledge, and possibly complete a make a purchase or contact you (whatever the goal of your site may be).
Facebook has over 500 millions users, odds are that some of them are either existing or potential customers. With a Facebook account for your business, you have a great avenue for introducing new products or services, announcing new sales or specials, or just opening a unique dialog amongst your customers and Facebook community. With new posts made on your Facebook wall, try to include a link back to your main website. By doing this, you’ll help pull visitors back to your site to complete your sites objective, and it also can help increase your search engine ranking.
EMAIL MARKETING
Acquiring new customers isn’t always an easy task. Once you have a customer, or even just a potential client, you’d want to stay in communication with them. By using an email marketing campaign, you can announce new products or services, sales or promotions, or simply stop in and say “hello.” A well written email, especially one with a custom email template, can yield great results. With a custom template, your email can easily stand out from all the other dozens of emails your subscribers get a day.
PULLING IT ALL TOGETHER
The game plan for search engine optimization is changing. The emphasis is no longer on gaming the search engines. It’s about providing your users with quality information at their convenience. By using these three marketing avenues – Blogging, Facebook, Email Marketing – you can see a great return on your investment with higher sales, and a more loyal customer following. If you would like to learn more about putting the Website Marketing Hat Trick to work for your company, get in touch with us today. Are you currently using any or all three of these marketing tools? How are they working for you?