Three steps before starting an SEO
Search Engine Optimization is a very important step in building a successful website and expanding your businesses online exposure. Before beginning on a monthly SEO campaign, there are a few key points to review. Whether you’re new to SEO or looking to revamp your strategy, there are three key steps we recommend focusing on before starting an SEO campaign. Following these three steps will help you make the most of your efforts and achieve your business goals.
Website Audit and Review
Before diving into a monthly search optimization campaign, review your website to be sure it’s actually ready for an increase in traffic. In this website audit and review you can look to identify any technical issues, such as broken links, slow page load times, or duplicate content. Fixing these issues before bringing in more users is critical to ensure your not wasting money and energy.
A key point to test is also the contact form and contact information on your website. By filling out the contact form on your own you can confirm that it capture the information needed and that it is delivered to the correct email address or person inside your organization. Business phone numbers and main email addresses change from time to time. Oftentimes a business will have an email address and phone number near the top of their website. Review your site and confirm that you have the correct contact information listed as well before starting any monthly campaign.
Analytics Tools
With any website, whether there is a heavy SEO push or not, there should be some sort of analytics tracking and monitoring installed on the site. THere are countless options available for this, with Google Analytics and Independent Analytics being two of the most popular. With these tools you can monitor and review how many users are coming to your site, how long they’re spending on the pages, and even what sources they are coming from.
If your site doesn’t have an analytics program installed, there will be limited and more difficult ways of knowing if the SEO campaign is working. With these tools you’ll be able to review and see if traffic has increased and what keywords the users might be using to find the site. Based on the results of the campaign, you’ll be able to make updated and more accurate plans for ongoing months of SEO work.
Content Strategy
In the land of website and SEO, content is king. So much of SEO and website marketing comes down to creating more and better content, repeatedly and frequently. Because of this, creating a content strategy that aligns with your targeted keywords and users in an important step to success. For all that content that needs to be created, what will the topic and focus of the content be? Having a list of ideas and different topics and points to write about on your site is an important step to keep from bogging down the campaign once it starts.
In your content strategy, focus on things such as blog topics, page content ideas, images, charts, and even videos. By having strategy and plan in place for what topic your site will cover and go into, you’ll have an easier time generating that content when the time comes. At the end of the day, high-quality, relevant, and engaging content can improve your site’s search engine rankings and keep visitors coming back for more.
Now you’re ready for SEO
By taking these essential steps before launching your monthly SEO campaign, you’re setting your business up for success. A well-structured SEO strategy will not only improve your website’s search engine rankings but also enhance user experience and drive targeted traffic to your site. Remember that SEO is an ongoing process, and regular adjustments and optimizations are necessary to stay competitive in the online landscape. With dedication and the right approach, your business can reap the benefits of a well-executed SEO campaign.