A unique touch to a website
A handwritten font can add a personal or unique feel to a website. While our previous blog cautioned and urged against overusing handwritten fonts, there are select instances where they can enhance the user experience greatly and create a more meaningful connection with users. Here are a few examples of when using a handwritten font is most advantageous.
Highlighting Names in Testimonials
One of the most effective and easy ways to add that personal and unique touch to a testimonial on your website is to use a handwritten font for the reviewer’s name. This small and subtle font choice can help the testimonial feel authentic and genuine. Especially if you are not showing the person’s photo, the handwritten font can help to give the feeling as though the person actually signed off on their kind words. A simple but easy to read handwritten font reinforces the trustworthiness and credibility of the review and adds a warm, human element to your site.
Including a Business Owner’s Statement
For small businesses, adding the actual signature at the end of a statement from the owner can provide a powerful sense of connection for users and the website. Whether it’s a welcome message, a mission statement, or a personal thank-you, having the owner’s actual John Hancock can feel intimate and personal—something that connects with many users.
Callouts for a Creative Flair
Handwritten fonts can be used for special callouts, but this should be done sparingly to not lose the effect. For example, if a site includes a product showcase or a portfolio, a handwritten font can be used to match or give the look of handwritten notes or labels. This can make the design feel artistic and approachable without overwhelming the overall aesthetic.
Personalizing Invitations or Event Announcements
If your website includes invitations to events, announcements, or other special communications, handwritten fonts can add a personal touch. For example, a “You’re Invited!” header in a handwritten font on a wedding photography site or a nonprofit event page can help the invitation feel warm and personal, aligning with the emotional tone of the event.
Use Handwritten Fonts Sparingly
While there are specific use cases for handwritten fonts, it’s essential to use them sparingly. Overuse can make a website feel unprofessional or difficult to read. Instead, reserve these fonts for special, intentional moments where a personal touch is needed. When incorporated thoughtfully, handwritten fonts can elevate your web design and create a more memorable, meaningful user experience.