I’m a big advocate for writing blogs. I think any busienss should have an active blog. One thing I don’t always love about writing blogs, is coming up with a title for the article. One quick tip – don’t fret over it too much.
So let’s go over two technical points of sorts on the titles. First and foremost, make sure the title makes sense. If the article is about how to build a new kitchen table, don’t name it “Ziggy Stardust and the Spiders from Mars.” Let your readers know what they can expect. Second, use a keyword if possible. If you can use one of your business or websites main keywords that would be great. SInce your blog doesn’t need to be 100% tied to one topic or area of what your business does, those main keywords might not fit. Don’t feel like you need to force a keyword into the title if it doesn’t fit.
So that’s the technical side. The less technical advice I’d give is simple – don’t worry about it too much. It’s a title. That’s it. It’s the article that matters. Think about some other famous titles for a moment. If you think about it, a lead zeppelin is a lead blimp, and a deaf leopard is a leopard that can’t hear. But we know them better and Led Zeppelin and Def Leppard, two iconic rock bands. Not only did the names make no sense, they weren’t even spelled correctly. And even further – Led Zeppelin didn’t really name their first 4th album at all and the first three were barely titled at that. But even with band names that make no sense, they’re both incredibly popular bands. Why? Because it’s the content that matters.
It’s simple, don’t fret over the title. Write great quality articles that people will want to read. Your blog should be about great content, not great titles. The most important part is simply having the active blog.