An Easy Way to Build Credibility

When new users come to your website, one of the things they might be asking themselves is, Can I really trust this company? Great design, clear messaging, and a strong call to action all help to build and establish credibility, but one often overlooked option that can make a big impact with new users is to showcase your different company partnerships, affiliations, and associations.

For example, on our website there is a section “Full Scope Creative is a Proud Partner Of.” It helps tell the story and mission of our company. Establishing credibility isn’t just just done by what we say, but by who we surround ourselves with. Whether it’s industry organizations, key vendors, chambers of commerce, or community groups, these associations and connections help reinforce that the brand is established, reliable, and well-connected. 

Why Partnerships Matter on Your Website

Displaying key partnerships, affiliations, or relationships isn’t just about making your company look impressive, it provides a great opportunity to establish trust and credibility.

Shows Industry Involvement
Being a member of various trade organizations, professional associations, and even networking groups shows that your company is active in both its field and community. It also shows that your company is committed to industry standards. This is especially helpful for businesses where their expertise and credibility play a key factor in the decision-making process for clients.

Highlights Relationships with Trusted Companies
If your company partners and works with well-known vendors, suppliers, or clients, having their logos or mentioning them can build a level of trust with your audience. When visitors see that your company does business with businesses they recognize, it adds an extra layer of confidence in your company.

Reinforces Community and Local Involvement
For small businesses in particular, local credibility can be viewed just as important as industry credibility. By showcasing partnerships with local chambers of commerce, non-profits organizations, or business groups can demonstrate that you’re engaged with and invested in the greater community. This can be particularly helpful for businesses that rely on local clientele.

Helps Differentiate Your Brand
There are likely many things that set your business apart from competitors. Beyond the services or products you offer, the groups you associate with can help define your company’s values and positioning. If your company is part of an environmental trade group or a technology innovators’ network or a women-owned business association, these groups and associations can help potential customers feel more aligned with your brand.

What Types of Partnerships to Highlight

If you’re looking to add a section to showcase affiliations on your website, here are a couple ideas on what you might include:

• Trade Associations & Industry Groups – Certifications or memberships that establish expertise.
• Local Business Associations & Chambers of Commerce – Community credibility and networking strength.
• Main Vendors or Suppliers – Key partnerships that help ensure quality products or services.
• Key Clients (If Publicly Shareable) – High-profile or well-known clients can boost trust.
• Nonprofit & Community Involvement – Sponsorships or participation in charitable initiatives.
• Key Team Members’ Affiliations – Individual certifications or leadership roles in industry groups.

How to Display Partnerships Effectively

While it’s better than nothing, just listing a few names in small text at the bottom of your website won’t do much. To make the greatest impact:

• Use logos whenever possible. A row of recognizable logos instantly stands out and catches the eye.
• Include a brief description. Instead of just saying “Proud Member of XYZ Association,” add a sentence or two explaining the connection and why it matters.
• Make it visually appealing. Use a section with clear spacing, a grid layout, or even hover effects to make it engaging.
• Keep it updated. If partnerships change, be sure to refresh this section to maintain accuracy.

Build trust with potential customers 

Your website can do so much more than just showcase services—it’s a platform to build trust with potential customers and the community. By highlighting key partnerships, industry affiliations, and community involvement, you reinforce the credibility of your company and show visitors that your business is connected, reputable, engaged and ultimately trustworthy.

Take a look at your website, are you showcasing who your company associates with? If not, it is a great time to add a section that helps visitors see not just what your company does, but who all you are partnered with.