How Reliable Hosting Elevates Your Website Design
For many small business owners thinking about their website, the first things that come to mind are usually the design, development, maybe SEO. Those are all great things to think about with a website for any small business. Having a modern, professional design builds trust and helps you stand out AND is SEO focused is needed for business success.
There’s another piece to the digital marketing puzzle that is just as important and often gets overlooked: your website host. Without the right hosting provider for the website, even the best-looking site won’t perform the way it should and have the needed ROI.
Hosting Powers the User Experience
A great looking website design might grab attention, but if the site loads slowly, crashes often, or isn’t secure, visitors are not likely going to stick around long enough to appreciate it or become customers. Your hosting provider is the engine under the hood for the website. It plays a huge role in determining site speed, website uptime, and how reliably your site performs. A good host makes sure your website runs smoothly so that the design can shine and convert users into customers.
Security and Peace of Mind
The design of your website has a great deal to do with building credibility, but security keeps that credibility intact for users and your business. Hosting plays a significant role in protecting your site through SSL certificates, firewalls, malware monitoring, dedicated IPs, and regular updates. If a site gets hacked or goes down, the impact on your business and your reputation is immediate. The right hosting provider doesn’t just keep your site online, they keep your customers safe.
Hosting Impacts SEO Too
Search engines like Google pay very close attention to things like site speed, load time, mobile-friendliness, and uptime. All of these are directly impacted by your hosting provider. You could have all the best keywords and perfect creative content in place, but if your hosting is slow or unreliable, your rankings will very likely start dropping.
Support You Can Count On
When problems happen (and unfortunately, they do), your hosting provider should be easy to get in touch with and quick to resolve whatever issues may be going on. No small business owner wants to spend hours on hold with overseas tech support when their website goes down. A great host is one you can call, text, or email and get a real solution quickly.
The Perfect Partnership
Website design and hosting are really two sides of the same coin. Design brings in new leads, tells your company story, and makes your business look professional. Website hosting keeps the whole website operation running fast, secure, and dependable. If either one is missing, the effectiveness of your site is bound to suffers.
Website host is just as important as your website design
Your website host is just as important as your website design because without reliable hosting, your design can’t do its job. Great design gets visitors in the door, but hosting keeps the door open and secure. At Full Scope Creative, we make sure both sides of that equation are covered—so your website doesn’t just look good, it works hard for your business.
