A few weeks ago I spent an afternoon watching a friend’s four year old daughter. Throughout the afternoon, she was asking me some questions, such as “Why are the leaves falling off the tree?” No matter what I would answer, she would always reply “Why?” I would explain why as best I could, and again she would reply “Why?” After we went through a few rounds of that, she finally got an answer that either made sense to her or worked for her. The next week I was working on a programming project and got stuck. Unable to find the solution, I put the same “Why? Why? Why? Why?” trick to use on myself.

I started asking myself “Why isn’t this working?” When I had a general answer I again asked “Why?” I kept repeating the process a few times and I eventually found the problem and a solution.

I’ve used this technique recently as well when I was cooking a batch of chili. I got done with the chili and tasked it and thought it was a bit bland considering all the flavorful vegetables I had added in. I went through a few short rounds of “Why?” and quickly realized I never added any salt to help pull the flavors together. Once I added some salt it was a great batch of chili.

Next time you’re stuck on a problem, act like a four year old and keep asking “Why?” It might take a few rounds and might even seam silly, but it works, and that is all that matters.

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Marketing Made Simple

Insights from Full Scope Creative

Our thoughts on website design, graphic design, marketing, SEO, website hosting, branding, business management, and more here in the Full Scope Creative blog!

Insights, Tips, and Strategies for Small Business Success

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