Selecting a great theme for your WordPress site is one of the first steps to putting a great site together. Any good theme will have updates available at any time, and we don’t want to add any headaches when running those updates. To avoid these issues, use a child theme on your site. 

A child theme is simply another theme to be installed in a WordPress site to provide functionality to the site. A child theme will assume its core functionality from the parent theme. Because of this, the parent theme will be considerably large in file size and number of files. With a child theme, you can customize the parent theme while keeping the parent theme ready for updates when they are available. Without a child theme, you would risk losing any and all customizations when installing a new update to the parent theme. For this reason, when building a WordPress site, any of the countless customizations you will want to do should all be done through the child theme. 

One of the great things about using a child theme is it doesn’t take much for the browser to load. The reason for this is that the only files in a child theme will be the files you are updating and adding customizations to. Files such as CSS pages, template pages for headers and footers, and some javascript are the main files that will be in the child theme. You’ll also likely upload different images that are specific to the site to the child theme. 

When you are searching for the theme to use for your WordPress site, if it doesn’t support the use of a child theme – yes, there are some that don’t – I would highly recommend leaving that theme alone. Child themes, and the functionality and adaptability they provide, are one of the greatest strengths of WordPress.

While it may be an extra step to take in the WordPress site development process, it is one that will pay off time and time again. Each time there is an update to the parent theme, and each time you need to make different customizations, you’ll be thankful you have that child theme in place. 

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Marketing Made Simple

Insights from Full Scope Creative

Our thoughts on website design, graphic design, marketing, SEO, website hosting, branding, business management, and more here in the Full Scope Creative blog!

Insights, Tips, and Strategies for Small Business Success

Our blog is packed with expert advice on website design, SEO, marketing, branding, and more. Whether you’re looking to improve your website’s performance, boost your online presence, or streamline your business’s digital strategy, you’ll find valuable insights and actionable tips right here.

A user doing a google search.

Local SEO Vs Organic SEO

Local SEO Vs Organic SEO is a question many small business owners ask. Both help your website appear in Google search results, but they work in different ways. One focuses on local searches and map listings. The other focuses on website pages and content. This article explains the difference and why most businesses should use both.

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Homes listed on a website. You'll need an IDX plugin to do this on WordPress. Full Scope can help with that!

IDX Real Estate WordPress Plugin

An idx real estate wordpress plugin lets you show MLS listings on your own website. There is no free way to pull listings into WordPress, so you need the right tool. We use and recommend Showcase IDX. It connects to your MLS, keeps listings updated, and turns your site into a real marketing asset.

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Do Real Estate Agents Need a Website

Do real estate agents need a website if they already use Zillow or Realtor.com? Those platforms help, but they are not yours. Your own website gives you control over branding, SEO, and lead capture. It becomes a real business asset that grows with you and supports your long term success.

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Shared vs Dedicated Hosting for SEO

Does shared hosting hurt SEO? Does dedicated hosting help rankings? The truth is simpler than most people think. Google does not rank websites based on server type. It ranks them based on performance. In this article, we break down what actually matters for SEO and how hosting should support your growth, not replace real strategy.

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A client asking a question - great blog material!

Turn Client Questions Into Blog Posts

Every time a client says, “I have no idea what that is,” you just found your next blog topic. Instead of explaining it once and moving on, turn that question into an article. Then share it when others ask. You build traffic, trust, and authority all at the same time by simply teaching clearly.

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Hiking freely in nature. the joy of open, NOT closed website builders.

Closed Website Design Platforms

Closed website design platforms like Wix, Weebly, Squarespace, and GoDaddy Website Builder can be easy to start with. But they come with limits. You cannot move the site, change hosting freely, or fully customize the code. This article explains what a closed platform is and why many growing businesses choose WordPress instead.

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An example of a brand design guide

What is a Brand Design?

What is a brand design? It’s more than a logo. Brand design defines your colors, fonts, textures, and overall visual style so every part of your marketing looks consistent and professional. For small businesses, strong brand design creates clarity, improves websites, and makes future marketing easier and more effective.

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Which Website Builder Is Best for WordPress?

Trying to decide which website builder is best for WordPress? Divi, Beaver Builder, WP Bakery, and Elementor all offer different strengths. In this guide, we break down what each builder does well, where they fall short, and why Elementor is our top choice for small business websites at Full Scope Creative.

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ACF and Elementor are easy to use and can add so much to a site!

ACF and Elementor

ACF and Elementor allow us to turn a basic WordPress site into a structured, easy-to-manage system. With custom fields, custom post types, and dynamic layouts, your content stays organized and simple to update. Full Scope Creative sets it all up so you can just fill out fields and publish with confidence.

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Chris and his team at Full Scope Creative are the best! I have worked with Chris on two different projects. The first project was updating a website and the second project we started a website from scratch. Both are incredibly challenging without the knowledge and expertise of someone like Chris, but Chris and his team made the process exciting with all of his great ideas. Great ideas, responsive, quick turnaround time. Thank you, Chris for being so kind and so great at what you do!

~ Sarah Lueschow,
MHO Open, Inc.