One of the Most Rewarding Projects We’ve Taken On

If you’ve been keeping an eye on our blog lately, you may have noticed something unusual: we published a brand-new blog article every single day this past month. That’s right – 31 new posts in 31 days. It was a challenge, for sure, but also one of the most rewarding projects we’ve taken on at Full Scope Creative.

We didn’t do it just to fill up the blog with words or hit an arbitrary number. We did it to push ourselves, to build out our content library, to give Google more reasons to show our site, and – most importantly – to provide more valuable resources to small business owners and nonprofits in our community. Along the way, we learned a lot not only about consistency in content creation, but also about web design, SEO, hosting, and all the other services we offer.

Here’s a look behind the curtain at how we made it happen.

Finding Topics and Ideas

The hardest part of writing 31 blogs in 31 days wasn’t the actual writing – it was making sure we had a steady stream of good ideas. Anyone who blogs knows that staring at a blank page is half the battle. Here’s how we tackled it.

SEMrush to the rescue
We used SEMrush, our go-to SEO tool, to find keyword opportunities. Instead of guessing what people might search for, we looked at actual search data: keyword volumes, competition levels, and related terms. This helped us find blog topics that were both relevant to our audience and capable of ranking in search results.

Google’s “People Also Ask” box
One of the best sources of inspiration turned out to be the People Also Ask section in Google. You’ve seen it before – when you type in a question, and Google shows you a dropdown list of related questions that others have searched. Those questions became perfect blog topics. Not only were they real queries from real people, but they were usually phrased in simple, direct language. That made them ideal for us, because our audience is made up of small business owners and nonprofit leaders – not web developers.

Focusing on our core services
We also made sure each blog tied back to one of our main service areas: web design, SEO, hosting, or graphic design. This helped us stay on track and build authority around the subjects we specialize in. By the end of the month, we had a well-rounded library that touched on everything from “What is Technical SEO?” to “The Role of Cybersecurity in Web Development.”

Leveraging AI to Help the Process

Here’s the part that may surprise you: we didn’t do it alone. AI, specifically ChatGPT, played a big role in helping us stay on pace.

Now, to be clear, AI didn’t do all the writing for us. We didn’t just type “write a blog” and hit publish. That would miss the mark completely because our brand voice, local focus, and understanding of small business marketing are things only we can bring. But AI was an incredible tool for:

• Brainstorming outlines. We’d start with a keyword or question and let AI suggest a structure we could refine.
• Reworking drafts. Sometimes we had a great idea but the flow wasn’t quite right. AI helped polish transitions or suggest stronger headlines.
• Breaking writer’s block. On days when the words just weren’t coming, a quick AI-generated draft gave us the jumpstart we needed.

Think of it like cooking: AI gave us the recipe card, but we still had to shop for ingredients, season it to taste, and do the cooking ourselves. The end result was still very much our own.

What We Learned Along the Way

Writing a blog every day isn’t just about quantity – it’s about clarity. When you’re forced to explain topics in simple, approachable ways, you end up learning more yourself. Here are a few lessons we took away from the experience.

A deeper understanding of our own services
It’s one thing to know how to secure a WordPress site or run keyword research. It’s another to explain it in plain English to someone who’s never done it before. By writing daily blogs, we had to continually revisit our own processes and find fresh ways to explain them. In doing so, we sharpened our own understanding and appreciation of what we do.

The power of analogies and examples
We found ourselves reaching for everyday analogies more than ever – like comparing SEO to gardening, or website security to locking the front door of your business. Those analogies made the content more approachable and relatable. And the more we wrote, the better we got at finding them.

Internal linking opportunities
With 31 new blogs, we also had the chance to interlink articles like never before. For example, a blog about long-tail keywords could link to one about SEO competitor analysis. A blog about backups could link to one about choosing a reliable host. This not only makes our site stronger in Google’s eyes, but it also gives readers an easy way to explore related topics without leaving our site.

The Benefits of 31 Blogs in 31 Days

So, was it worth it? Absolutely.

SEO growth
Every blog gave Google another page to index, another keyword to associate with our site, and another chance to show up in search results. Over time, this adds up to more visibility and more opportunities for people to find us.

A content library to repurpose
Each blog is more than just a one-time post. We can now repurpose them into newsletter content, social media posts, sales emails, and even training resources for clients. One month of work will fuel months of content.

Authority and trust
Publishing regularly shows clients and prospects that we practice what we preach. We don’t just tell businesses to blog – we do it ourselves. That consistency builds credibility and positions us as a go-to resource for all things web design, SEO, and digital marketing.

What This Means for Small Businesses

Now, we’re not saying every small business needs to publish 31 blogs in a month. That was our own challenge, and it worked for us. But the lesson here is that consistent blogging pays off. Whether it’s once a week, twice a month, or once a quarter, every post adds to your digital footprint.

Think of it like saving for retirement: a little bit each week builds up over time into something significant. Blogging works the same way. It may not pay off instantly, but give it time and you’ll see the results in stronger SEO, more website traffic, and better customer trust.

If you’re a small business owner or nonprofit, the important thing is to start. Don’t get hung up on making each post perfect or writing the next viral hit. Just focus on answering questions your audience is asking – like the ones in Google’s People Also Ask – and share your expertise.

Ready to Start Your Own Blogging Journey?

At Full Scope Creative, we’ve seen firsthand how blogging can transform a website from a static brochure into a dynamic, trust-building resource. And we know how challenging it can be to keep up with content creation while also running your business.

That’s where we come in. Whether you need help brainstorming topics, writing drafts, optimizing for SEO, or building out a full content strategy, we can help.

So if you’re looking to grow your online presence and want to talk through what a blog strategy could look like for your business, let’s chat. After all, if we can write 31 blogs in 31 days, imagine what we could help you do with your own site.