A Carefully Curated Toolkit

Building a website is much more than just picking out some pretty colors and images. Web design requires a number of skills and tools to complete a project that delivers results. There are a number of tools and software programs we use here at Full Scope Creative to deliver websites. In this blog we’ll look at a couple of our most used tools to help us create these stellar websites.

WordPress

WordPress serves as the backbone of the websites we build with its powerful Content Management System (CMS). The great part of WordPress is its ability to empower us with dynamic content management, offering a user-friendly interface, extensive customization options, and scalability. From small business websites to large-scale platforms, WordPress forms the foundation upon which we craft engaging online experiences.

One of the things we love about WordPress is that it is very easy to come back to a website project and add more to it down the road. A site might start as a basic 4 or 5 page website, but as the clients business grows and changes, we can add in photo galleries, online store options, scheduling abilities, and so many more features.

Whatever visual design our designers design for a site, we can get that design programmed into WordPress. Even better – it is very easy for our clients to maintain these websites on their own.

SEMrush

SEMrush plays a pivotal role in elevating our search engine optimization strategies and goals for the sites we build. Through SEMrush we’re able to gain valuable insights on things like advanced keyword research, competitor analysis, performance tracking, and even website improvements. By using SEMrush, we are able to build websites that not only look great, but that can also rank highly for organic search traffic.

WooCommerce

For clients venturing into e-commerce, WooCommerce emerges as our go-to solution for crafting seamless online stores. Integrated seamlessly with WordPress, WooCommerce offers a feature-rich platform for creating and managing online shops. Its flexibility, customization options, and robust e-commerce capabilities make it an indispensable tool in our toolkit.

Adobe

The Adobe suite stands as the powerhouse for unleashing our creative potential in web design. Tools like Photoshop and Illustrator are instrumental in crafting visually stunning websites. From graphic design to image editing, Adobe’s suite provides the versatility and precision required to bring our creative visions to life, ensuring that our designs stand out in a competitive digital landscape.

Google Workspace

Communication
Collaboration and communication are the pillars of successful projects, and Google Workspace keeps our team connected and in sync. With features encompassing email, document sharing, and real-time collaboration, Google Workspace fosters seamless communication and efficient collaboration. This suite enhances our ability to work together, irrespective of physical locations, ensuring a smooth and collaborative workflow.

Zoom

In the era of remote work, Zoom has become an indispensable tool for facilitating collaboration and communication. With its video conferencing, screen sharing, and virtual meeting capabilities, Zoom enables us to bridge the gap between team members and clients, fostering effective communication and maintaining a sense of connection despite physical distances.

Evolve Web Host

The foundation of any successful website is reliable hosting, and Evolve Web Host is our trusted partner in this regard. With a focus on performance, security, and customer support, Evolve Web Host ensures that our websites are hosted on a stable and secure platform. This commitment to excellence in web hosting aligns seamlessly with our goal of delivering top-notch web experiences to our clients.

Powerful tool, Powerful Websites

Our web design toolkit is a carefully curated ensemble of tools that collectively contribute to a well-rounded and efficient workflow. From the foundation provided by WordPress to the collaborative power of Google Workspace and Zoom, each tool plays a unique role in ensuring our projects are successful and our clients are delighted.

Ready to discover how we can help make your website and marketing more successful?
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Marketing Made Simple

Insights from Full Scope Creative

Our thoughts on website design, graphic design, marketing, SEO, website hosting, branding, business management, and more here in the Full Scope Creative blog!

Insights, Tips, and Strategies for Small Business Success

Our blog is packed with expert advice on website design, SEO, marketing, branding, and more. Whether you’re looking to improve your website’s performance, boost your online presence, or streamline your business’s digital strategy, you’ll find valuable insights and actionable tips right here.

Blog Comments

Blog comments sound great in theory, but in reality they create more risk than reward. On most WordPress sites, open comments invite spam, add security concerns, and require ongoing moderation. That is why we turn blog comments off by default. It saves time, protects the site, and avoids unnecessary headaches for business owners.

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Referees making sure the rules are followed

What Are the 7 Rules of Graphic Design?

Good graphic design is about more than looks. The seven rules of graphic design help guide attention, improve clarity, and build trust with your audience. From balance and contrast to white space and movement, these principles show up in every effective logo, website, and marketing piece. When one is missing, something always feels off.

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Everything will be OK if your keywords sound a little clunky or odd

Keywords Might Sound Clunky or Odd (And That’s Okay)

Keywords can sound awkward or unnatural, but they’re often the exact words people type into Google. Businesses and customers don’t always speak the same way, especially online. Understanding how people actually search helps your website get found, even if the wording feels a little clunky at first.

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What are the disadvantages of WordPress?

WordPress is a powerful website platform, but it is not without its drawbacks. Security, frequent updates, and plugin conflicts are real concerns when a site is not properly managed. The good news is that these disadvantages are easy to overcome. When WordPress is maintained intentionally, it becomes a flexible, reliable solution for small businesses.

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Setting the Timezone

One of the smallest WordPress settings can quietly affect how your site runs. Matching your site’s timezone helps keep contact form emails, scheduled posts, event calendars, and logs accurate. It’s a quick setup step, but skipping it can lead to confusion. At Full Scope Creative, it’s one of the first behind-the-scenes details we set for every client site.

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Relying Only on Facebook Is Risky for Contractors

Relying on Facebook as your only online presence puts your business at risk. While Facebook is useful for updates and visibility, it was never meant to be your foundation. This article explains where Facebook falls short for contractors, how it limits search visibility and clarity, and why your website should be your true home base.

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It’s in good hands

Your website shouldn’t just say you’re trustworthy, it should show it. From testimonials and portfolios to case studies and real team photos, the right elements help visitors feel confident reaching out. Learn how small changes to your website can build trust, reduce hesitation, and reassure people that they’re truly in good hands.

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Your Website Isn’t Just for New Clients

Your website should do more than attract new clients. It should support the people already working with you. From educational content and helpful resources to clearly listed services, a well-built website gives clients clarity, confidence, and direction. When your site continues to serve clients after the sale, it helps build stronger, longer-lasting relationships.

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Website Hosting vs Website Builder

Website hosting and website builders are often confused, but they play very different roles. Hosting is where your website lives and how it performs. A website builder is how it is created and updated. When the two work together intentionally, your website becomes faster, more secure, easier to manage, and far more effective for your business goals.

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Ready to discover how we can help make your website and marketing more successful?
Contact Us

Chris and his team at Full Scope Creative are the best! I have worked with Chris on two different projects. The first project was updating a website and the second project we started a website from scratch. Both are incredibly challenging without the knowledge and expertise of someone like Chris, but Chris and his team made the process exciting with all of his great ideas. Great ideas, responsive, quick turnaround time. Thank you, Chris for being so kind and so great at what you do!

~ Sarah Lueschow,
MHO Open, Inc.