When I was a web design teacher, I always told my students to keep a backup of their homework and any projects they were working on, just in case anything happened. I had a couple of students who had the great misfortune of having their homework assignments somehow “disappear” the day that assignments were due. Being the cruel teacher that I was, I never gave them an extension. Keeping adequate backups of important documents is obviously essential; your website is no different. There are a number of things that can happen that could require a readily available backup of your website.

If Your Website Gets Hacked

It’s an event no business owner or webmaster wants to see. You can be as prepared as you want and have as much security as you want, but the risk of having your website hacked is always there. If there are easily accessible backups, getting the site at least restored back to a safe version of it will get the recovery process started. Once that safe backup is in place, then you can investigate where the vulnerability was in the site and see about securing it. If your site has a feature such as a shopping cart that is always being updated with new products or new orders, this might not be ideal as some of that data might be lost depending on how old the backup is. However, for most sites that only have periodic updates, having a backup ready to simple upload and use is a great way to avoid some horrible headaches.

User Error

No matter how computer savvy a person may be, there is pretty much always an instance or two where they quote Homer Simpson and have to say, “D’oh!” (You just read that in Homer’s voice didn’t you?) 
A few weeks ago a client called me and said, “Chris, I don’t know what I did, but I goofed something up on the site and I can’t get it fixed. Can you fix this?” Thankfully, we had several backups of his site available, so I was able to tell him that we could get it back up and running right away. I looked at his site for a few minutes thinking it would be an easy fix… but even I have no idea how he goofed the site up like he did. I grabbed the most recent backups we had of his site from a few days prior and uploaded that version. His site was back up and running in less than 10 minutes.

Older Version Worked Better

We also had a client who emailed and said that a few months prior they had made some changes to the text on their site and it was no longer performing as well as they had hoped it would. I went through some basic WordPress versions that were stored there, but couldn’t find the exact version they wanted for of each the pages. Again, thankfully, we had several months’ worth of weekly backups to choose from. I went back 3 months and pulled the content from that backup. It was exactly what they were looking for and we were able to get that desired content back for them. They were worried they’d need to re-write what was there from memory as best they could, but we were able to retrieve it exactly as it was.
Losing data is an unfortunate side effect of having a high-tech, computerized world. There are some documents we just can’t afford to lose. To best protect those documents, such as your website, be sure to keep sufficient back up copies of the site.
We provide a weekly backup for all our clients who have Standard Hosting accounts. Those backups are stored for one week before being replaced with a newer version. With our Security Essentials Hosting plan, we download and store those backups for several months, providing us with several backups to choose from should they ever be needed.
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Marketing Made Simple

Insights from Full Scope Creative

Our thoughts on website design, graphic design, marketing, SEO, website hosting, branding, business management, and more here in the Full Scope Creative blog!

Insights, Tips, and Strategies for Small Business Success

Our blog is packed with expert advice on website design, SEO, marketing, branding, and more. Whether you’re looking to improve your website’s performance, boost your online presence, or streamline your business’s digital strategy, you’ll find valuable insights and actionable tips right here.

Shared vs Dedicated Hosting for SEO

Does shared hosting hurt SEO? Does dedicated hosting help rankings? The truth is simpler than most people think. Google does not rank websites based on server type. It ranks them based on performance. In this article, we break down what actually matters for SEO and how hosting should support your growth, not replace real strategy.

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A client asking a question - great blog material!

Turn Client Questions Into Blog Posts

Every time a client says, “I have no idea what that is,” you just found your next blog topic. Instead of explaining it once and moving on, turn that question into an article. Then share it when others ask. You build traffic, trust, and authority all at the same time by simply teaching clearly.

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Hiking freely in nature. the joy of open, NOT closed website builders.

Closed Website Design Platforms

Closed website design platforms like Wix, Weebly, Squarespace, and GoDaddy Website Builder can be easy to start with. But they come with limits. You cannot move the site, change hosting freely, or fully customize the code. This article explains what a closed platform is and why many growing businesses choose WordPress instead.

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An example of a brand design guide

What is a Brand Design?

What is a brand design? It’s more than a logo. Brand design defines your colors, fonts, textures, and overall visual style so every part of your marketing looks consistent and professional. For small businesses, strong brand design creates clarity, improves websites, and makes future marketing easier and more effective.

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Which Website Builder Is Best for WordPress?

Trying to decide which website builder is best for WordPress? Divi, Beaver Builder, WP Bakery, and Elementor all offer different strengths. In this guide, we break down what each builder does well, where they fall short, and why Elementor is our top choice for small business websites at Full Scope Creative.

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ACF and Elementor are easy to use and can add so much to a site!

ACF and Elementor

ACF and Elementor allow us to turn a basic WordPress site into a structured, easy-to-manage system. With custom fields, custom post types, and dynamic layouts, your content stays organized and simple to update. Full Scope Creative sets it all up so you can just fill out fields and publish with confidence.

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4 servers and the 4 different types of website hosting.

What Are the 4 Types of Hosting?

What are the 4 types of hosting? Shared, VPS, dedicated, and cloud hosting each offer different levels of cost, speed, security, and control. In this guide, we break them down in simple terms so small business owners can understand their options and choose a hosting setup that fits their needs and budget.

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business owner going over a checklist

Your Site Isn’t Ready for SEO If…

SEO can drive real growth for a small business. But if your website is slow, hard to use on mobile, thin on content, or not focused on the right keywords, you may be wasting money. Before investing in SEO, make sure your site is built and structured to support it the right way.

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List out all of your services

Many small businesses offer more services than their website lets on. When those services are hidden or scattered, potential customers never see the full picture. This blog explains why clearly listing every service matters, how to structure services pages, and how the right setup helps build trust and guide visitors toward the next step.

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Ready to discover how we can help make your website and marketing more successful?
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Chris and his team are very knowledgeable in what they do. Great communication and skill, they do more than website creations, I had them create Rack cards for me and very happy with the way they turned out! Would recommend!
~ Jenny Schwartz,
Coldwell Banker Real Estate Group