List Out All of Your Services
I was out to dinner with a friend once and he ordered something that was not even on the menu. The server smiled and just said, “Oh yeah, that’s actually a very popular dish.” The server wasn’t sure why it was not listed on the main menu. People who knew about it ordered it all the time.
If my friend had not known about that secret menu item, he never would have ordered it. I would have never learned about it. And I definitely would not have considered trying it myself the next time.
That is exactly what happens when businesses hide services on their website. If people do not know you offer something, they cannot ask about it, buy it, or recommend it to you for it. Do not let your services become a secret menu. Especially not on your website. Your users, potential customers, current customers, and even your own team should be able to clearly see everything you do and everything you offer.
Main Services Page
I’m a big believer in having a single, straightforward services page on a website. One page that lists everything you do, written in plain language, without making someone hunt for it. This is not the place to overexplain or get overly detailed. It is simply a clear snapshot of what your business actually offers.
Each service should get a short explanation so people can quickly understand what it is and whether it applies to them. Some visitors will skim this page in under a minute. That’s fine. The important part is that they walk away knowing the full scope of your work instead of guessing or assuming you only do one or two things.
This page usually is not the one that convinces someone to reach out. Its role is more practical than that. It helps people figure out where to go next. From here, each service should link to its own page that focuses on that one offering only. When your site is set up this way, visitors feel guided instead of confused, and you avoid turning your services into a hidden menu.
Individual Service Page
Once someone clicks into a detailed service page, this is where you can slow down and really explain what you do. This is the place to go deeper, not broader. Share how the service works, what is included, and what makes your approach different. This is also a great spot to show real examples, past work, or pieces of your portfolio that help bring the service to life.
People who reach this page are already interested. They are choosing to spend more time with you, which means they are far more likely to read and absorb the details. Use that attention wisely. Walk through the service step by step, answer common questions, and remove any uncertainty they might have about moving forward.
More content does not mean dry content. This page should still feel human and useful, not like fine print that everyone scrolls past. Keep the focus on the problems your customer is trying to solve and how this service helps fix them. When done well, this page makes it clear why your company is the right fit and why working with you makes sense.
Build Confidence, Not Just List Features
The goal of your services pages is not just to explain what you do. It is to show the full range of what your company is capable of and why someone should feel comfortable choosing you. A good services page answers two questions at the same time. Can this company help me, and do I trust them to do it well?
This is where your experience, approach, and mindset matter just as much as the service itself. The way you describe your work, the examples you share, and the problems you focus on all help shape that decision. You are not just selling a service. You are showing how you work, how you think, and what it is like to partner with you.
When services pages are written well, they do more than inform. They reassure. They help someone picture working with your team and feel confident taking the next step. That is what turns a list of services into a reason to reach out.
Do Not Turn Your Services Into a Secret Menu
If you are unsure whether your website clearly shows everything you offer, it is worth taking a fresh look. Many small businesses do great work but hide parts of it without realizing it. A few small changes to how your services are listed and explained can make a big difference in how people understand your business.
If you want a second set of eyes on your site, Full Scope Creative is always happy to help. We work with small businesses every day to make sure their websites clearly communicate what they do and why it matters. Reach out anytime and let’s talk through it. Coffee is usually involved.
