When you look at most websites that have been published in the past five years, one thing you’d notice is that most sites have the main navigation going horizontally across the top of the site. Before then, some sites had the main navigation going vertically down the left hand side of the page. Vertical navigations really don’t fit in many current designs, and for very good reasonThere are typically three main sections on a website- the header, the content, and the footer. The header section contains the main navigation, logo, and possibly a slideshow or tagline. The content section is generally split in to two sections (the main content and the sidebar). And the footer section is located at the bottom of the site and contains the copyright notice and possibly some additional contact information or links. The problem with moving to a vertical navigation is that it generally takes the place of the sidebar. The sidebar is a great place to add in additional links to other pages or other content that the user might be interested in reading, which can have a great impact on your search engine ranking in leading search engines. So by moving the navigation to the side, you cut in to some very important space for the sidebar. As one of my instructors in college said, it cuts into the room for dancing. You can do a design with 3 columns, but those tend to get a little cluttered and messy and more difficult for users to navigate through.

My biggest issue with vertical navigations is simply that most people aren’t as familiar or comfortable with them. I’m not a huge fan of drop down menus from the navigation, but I will do them for a more complex site. When a vertical navigation is used, the only really option would be a flyout menu, which is very confusing to many people (myself included at times). I may not be a big fan of drop down menus, but I will use them if the situation is right. A flyout menu I simply will not design.

Because of the valuable space they take up and the added confusion for many users, I am not a fan of vertical navigations. Truth be told, I’m not really sure what a benefit of them would be.

Ready to discover how we can help make your website and marketing more successful?
Contact Us

Marketing Made Simple

Insights from Full Scope Creative

Our thoughts on website design, graphic design, marketing, SEO, website hosting, branding, business management, and more here in the Full Scope Creative blog!

Insights, Tips, and Strategies for Small Business Success

Our blog is packed with expert advice on website design, SEO, marketing, branding, and more. Whether you’re looking to improve your website’s performance, boost your online presence, or streamline your business’s digital strategy, you’ll find valuable insights and actionable tips right here.

Shared vs Dedicated Hosting for SEO

Does shared hosting hurt SEO? Does dedicated hosting help rankings? The truth is simpler than most people think. Google does not rank websites based on server type. It ranks them based on performance. In this article, we break down what actually matters for SEO and how hosting should support your growth, not replace real strategy.

Read More »
A client asking a question - great blog material!

Turn Client Questions Into Blog Posts

Every time a client says, “I have no idea what that is,” you just found your next blog topic. Instead of explaining it once and moving on, turn that question into an article. Then share it when others ask. You build traffic, trust, and authority all at the same time by simply teaching clearly.

Read More »
Hiking freely in nature. the joy of open, NOT closed website builders.

Closed Website Design Platforms

Closed website design platforms like Wix, Weebly, Squarespace, and GoDaddy Website Builder can be easy to start with. But they come with limits. You cannot move the site, change hosting freely, or fully customize the code. This article explains what a closed platform is and why many growing businesses choose WordPress instead.

Read More »
An example of a brand design guide

What is a Brand Design?

What is a brand design? It’s more than a logo. Brand design defines your colors, fonts, textures, and overall visual style so every part of your marketing looks consistent and professional. For small businesses, strong brand design creates clarity, improves websites, and makes future marketing easier and more effective.

Read More »

Which Website Builder Is Best for WordPress?

Trying to decide which website builder is best for WordPress? Divi, Beaver Builder, WP Bakery, and Elementor all offer different strengths. In this guide, we break down what each builder does well, where they fall short, and why Elementor is our top choice for small business websites at Full Scope Creative.

Read More »
ACF and Elementor are easy to use and can add so much to a site!

ACF and Elementor

ACF and Elementor allow us to turn a basic WordPress site into a structured, easy-to-manage system. With custom fields, custom post types, and dynamic layouts, your content stays organized and simple to update. Full Scope Creative sets it all up so you can just fill out fields and publish with confidence.

Read More »
4 servers and the 4 different types of website hosting.

What Are the 4 Types of Hosting?

What are the 4 types of hosting? Shared, VPS, dedicated, and cloud hosting each offer different levels of cost, speed, security, and control. In this guide, we break them down in simple terms so small business owners can understand their options and choose a hosting setup that fits their needs and budget.

Read More »
business owner going over a checklist

Your Site Isn’t Ready for SEO If…

SEO can drive real growth for a small business. But if your website is slow, hard to use on mobile, thin on content, or not focused on the right keywords, you may be wasting money. Before investing in SEO, make sure your site is built and structured to support it the right way.

Read More »

List out all of your services

Many small businesses offer more services than their website lets on. When those services are hidden or scattered, potential customers never see the full picture. This blog explains why clearly listing every service matters, how to structure services pages, and how the right setup helps build trust and guide visitors toward the next step.

Read More »
Ready to discover how we can help make your website and marketing more successful?
Contact Us

From start to finish, I was pleased with the professionalism, promptness, and turn around time for my website Green Bay Doulas- it’s brought my business to the next level. Chris is wonderful to work with and I would suggest Full Scope Creative to anyone looking to elevate their website to the next level.

~ Emily Jacobson,
Green Bay Doulas