When you look at most websites that have been published in the past five years, one thing you’d notice is that most sites have the main navigation going horizontally across the top of the site. Before then, some sites had the main navigation going vertically down the left hand side of the page. Vertical navigations really don’t fit in many current designs, and for very good reasonThere are typically three main sections on a website- the header, the content, and the footer. The header section contains the main navigation, logo, and possibly a slideshow or tagline. The content section is generally split in to two sections (the main content and the sidebar). And the footer section is located at the bottom of the site and contains the copyright notice and possibly some additional contact information or links. The problem with moving to a vertical navigation is that it generally takes the place of the sidebar. The sidebar is a great place to add in additional links to other pages or other content that the user might be interested in reading, which can have a great impact on your search engine ranking in leading search engines. So by moving the navigation to the side, you cut in to some very important space for the sidebar. As one of my instructors in college said, it cuts into the room for dancing. You can do a design with 3 columns, but those tend to get a little cluttered and messy and more difficult for users to navigate through.

My biggest issue with vertical navigations is simply that most people aren’t as familiar or comfortable with them. I’m not a huge fan of drop down menus from the navigation, but I will do them for a more complex site. When a vertical navigation is used, the only really option would be a flyout menu, which is very confusing to many people (myself included at times). I may not be a big fan of drop down menus, but I will use them if the situation is right. A flyout menu I simply will not design.

Because of the valuable space they take up and the added confusion for many users, I am not a fan of vertical navigations. Truth be told, I’m not really sure what a benefit of them would be.

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Marketing Made Simple

Insights from Full Scope Creative

Our thoughts on website design, graphic design, marketing, SEO, website hosting, branding, business management, and more here in the Full Scope Creative blog!

Insights, Tips, and Strategies for Small Business Success

Our blog is packed with expert advice on website design, SEO, marketing, branding, and more. Whether you’re looking to improve your website’s performance, boost your online presence, or streamline your business’s digital strategy, you’ll find valuable insights and actionable tips right here.

Which Website Builder Is Best for WordPress?

Trying to decide which website builder is best for WordPress? Divi, Beaver Builder, WP Bakery, and Elementor all offer different strengths. In this guide, we break down what each builder does well, where they fall short, and why Elementor is our top choice for small business websites at Full Scope Creative.

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ACF and Elementor are easy to use and can add so much to a site!

ACF and Elementor

ACF and Elementor allow us to turn a basic WordPress site into a structured, easy-to-manage system. With custom fields, custom post types, and dynamic layouts, your content stays organized and simple to update. Full Scope Creative sets it all up so you can just fill out fields and publish with confidence.

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4 servers and the 4 different types of website hosting.

What Are the 4 Types of Hosting?

What are the 4 types of hosting? Shared, VPS, dedicated, and cloud hosting each offer different levels of cost, speed, security, and control. In this guide, we break them down in simple terms so small business owners can understand their options and choose a hosting setup that fits their needs and budget.

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business owner going over a checklist

Your Site Isn’t Ready for SEO If…

SEO can drive real growth for a small business. But if your website is slow, hard to use on mobile, thin on content, or not focused on the right keywords, you may be wasting money. Before investing in SEO, make sure your site is built and structured to support it the right way.

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List out all of your services

Many small businesses offer more services than their website lets on. When those services are hidden or scattered, potential customers never see the full picture. This blog explains why clearly listing every service matters, how to structure services pages, and how the right setup helps build trust and guide visitors toward the next step.

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a website with a good CTA button

Better Calls To Action On a Site

Clear calls to action help guide website visitors instead of leaving them guessing what to do next. Just like good signage in a new building, CTAs create clarity, reduce frustration, and lead users where they want and need to go. If your website feels confusing, stronger CTAs can make all the difference.

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Do I need to redesign my website?

Do I need to redesign my website? It’s a question we hear all the time, and the answer is usually “maybe.” Some sites are outdated but workable. Others are held together with digital duct tape. This article walks through how to tell the difference and why starting with the “why” matters more than jumping into a redesign.

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Illustration showing a website displayed on a computer screen with SEO elements like charts, content blocks, and targeting icons, explaining the question “Does Web Design Include SEO?” and how design and search optimization work together.

Does Web Design Include SEO?

Does web design include SEO? Not exactly, but the two work closely together. Web design focuses on structure, usability, and experience, while SEO focuses on visibility and how people find your site. A successful website needs both working together to reach its full potential and support long-term business growth.

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Simple HTML code for a website. Just cause it's a simple HTML site doesn't mean it can't be hacked.

Can a Static HTML Site Get Hacked?

Can a static HTML site get hacked? Many people assume simple websites are immune to security risks, but that is not how website security actually works. Hosting, access controls, and ongoing management play a much larger role than file type. This article explains why static sites are still vulnerable and how properly managed WordPress sites can be just as secure.

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The De Pere Area Chamber of Commerce partnered with Full Scope Creative when a new website was needed. The partnership has been great, with the response of Chris’ team being much appreciated. I was part of our website process as a Chamber Board member, and now that I am leading the Chamber, I am even more thankful for Chris and his team for what they provide us from a marketing standpoint with our website.

~ David Vander Bloomen,
De Pere Chamber of Commerce