Your Marketing Engines Should Never Shut Down
Have you ever flown in a commercial plane before? At the takeoff the engines are roaring, passengers and crew safely buckled in, and the pilot goes full throttle to get the plane up in the air and cruising. In that takeoff, the plan burns a massive amount of fuel. Just to get up to cruising speeds and heights can use up most of the fuel the plane has. It’s easily the most energy intensive portion of the flight.
Now think of your business.
When your business first starts or even when you’re in a huge growth focus, it takes the same kind of all-in effort and fuel burn to get your company going. Your branding, website, SEO, networking activities, social media, and any other type of marketing you do need to work together at full throttle to lift your business off the ground and ready to cruise to its destination.
Whereas the airplane goes through so much fuel to get started and can then fly to where it needs to go using much less fuel, your business always needs that huge full throttle of marketing fuel.
Launching a Business Takes Serious Marketing Power
If your business is just starting out or if it is entering a growth phase, getting noticed likely won’t come easy. You have to build your audience, find your voice, set up the various systems, and establish your credibility – all at the same time. Just like the airplane at takeoff, your business will likely require a massive, intense, and concentrated burst of marketing energy and fuel to get up and going.
This is the business phase where you’re creating your website, building your branding, developing your message, starting email campaigns, and (hopefully) writing amazing blog posts and shooting videos. It will likely feel like a lot – because it is. But it’s the fuel required to get your business airborne.
You Can’t Coast Once You’re in the Air
A common mistake that too many small businesses make is that once the work starts coming in and clients start coming in, they let off the throttle. Publishing new blog articles slows down. Social media posts get ignored. SEO is abandoned. Despite the best of intentions, marketing becomes something the business will “get back to” when things calm down again.
The simple reality is you can’t start coasting – at all. If you pull back on the marketing throttle when things get busy, you risk completely stalling out. It’s the disastrous equivalent of shutting off the engines on the plane – it’s only going to stay airborne for long.
No matter how great your business is flying, marketing isn’t just a launch strategy, it is a lifeline. It’s what will keep your business visible, relevant, and growing.
✈️ Sustained Marketing Keeps You in the Air
Once an airplane reaches cruising altitude, the engines don’t shut off—they just shift to a more efficient mode. The same is true for your marketing. It may not need the same intensity forever, but it must continue.
Keep writing blogs to build search engine authority. Keep updating your website with fresh content. Keep showing up on social media and in your clients’ inboxes. Keep networking. Keep educating.
The momentum you build during your “takeoff” phase only carries you so far. Ongoing marketing is what keeps your business flying.
Marketing Isn’t Optional – Even When Business is Busy
One of the statements I’ve heard too many times from small business owners is “I’m swamped with client work and don’t have time or need to market.” Even though that statement might sound reasonable at times, the mindset can be dangerous and even fatal for a business. Without consistent, quality marketing, a horrible dry spell is never more than a few weeks away – and that dry spell could spell the end.
Here are a few easy ways to stay consistent with your business marketing – even when you’re “too busy”:
- Batch your content: Write out several blogs, social posts, and email newsletters at one time and schedule them for staggered release.
- Repurpose content: Easily turn a blog into an email email newsletter and then into social media posts.
- Use tools: Email newsletters can be easily automated, special media posts can be created and published with AI tools, and Chap GPT can help write great quality blog posts.
- Get help: Delegate various marketing tasks like SEO, writing blog articles, or creating graphics to professionals (we know a team we’d recommend 😉).
Keep the Marketing Engines Running
Marketing isn’t an item on the to-do list until your business gets busy. We’ve even learned this first hand here at Full Scope Creative. To be honest, this blog is written as a huge reminder for us to keep our marketing engines going. Marketing is something you must do so that your business gets busy and stays that busy for years to come. An airplane needs fuel from takeoff to landing, and your business needs marketing fuel from day one and every day to come. The airplane might use most of its fuel to get up and running, but your business needs that full-throttle marketing all the time. Don’t let your business’ momentum fool you into pulling back on the throttle – keep the engines burning and keep your business climbing.
