And Why Your Marketing Needs the Same
Each night, my wife and I like to go for a walk around our neighborhood. It’s our time to move a bit, unwind from a long day, chat about the day we each had, and simply connect. With the crazy heat we’ve had for a few weeks here in Green Bay, we skipped going or those walks for a few days. At first I didn’t really think much about it. It felt like 1,000,000 degrees out and was humid – I’d really rather not go for a walk in those conditions. But then I noticed that my back started tightening up a bit in the mornings and my knees were getting a bit stiff and sore. It didn’t take long to feel the difference of not going for those walks.
Once I noticed those pains creeping in we started back with walks at night. After even just one night I noticed that I slept great, my back was feeling better, and my knees weren’t feeling nearly as sore. Just a few evening stroll reminded me how important that routine is
Turns out, your business marketing is kind of the same way.
Pushing Pause on Your Marketing
When you pause or even just slow down your business marketing, whether it’s traditional marketing or digital marketing like blogging, social media activity, SEO efforts, cold outreach, email newsletters, or networking groups – you might not notice the effects and impact immediately. But wait a few days or week and give it a little time, that stiffness will set in. Incoming leads slow down. Website traffic drops. Engagements fall off. When you realize this and start to get it moving again, the effort that it takes will likely be far more than having simply kept up your regular pace.
We’ve felt this ourselves here at Full Scope Creative
While we were working tirelessly on building our new website in the first quarter of this year, we pulled way back on our own marketing. To be perfectly honest, for a few weeks it stopped altogether. With writing content, getting photos and images, testing responsive layouts, and doing all the things we do for a site design (same as when we build a site for our awesome clients), it was to say, “We’ll get to the marketing later,” or “Let’s write that blog next week.” A few missed marketing activities turned into a very quiet couple of months.
We’re definitely feeling that tightness and stiffness now.
Getting that marketing momentum going again takes time, a lot of energy and effort, and a fair bit of patience, and a lot of prayer. It’s not something where we’ll feel the benefits as quick as an evening walk. But the good news is that it can come back, especially if you’ve got someone to help get things moving again and know your main marketing activities to focus on..
If your business has slowed down its marketing activities or you’re not quite sure where to start, we’ve got some great options we’d love to share with you – and they’re all pretty easy to do! Whether it’s designing a better-performing and converting website or boosting your SEO rankings or writing great blog content or running a social media campaign to get more visibility – we’re here to help small businesses and nonprofits build consistency and keep their marketing moving forward.
Let’s help you loosen up those stiff marketing muscles.
If you’ve skipped your daily walk or let your marketing activities slow down, today is a great day to start it all up again. It doesn’t need to be perfect or expensive. You just need to take that first step – in the walk or the marketing. Consistency will bring back momentum and Full Scope Creative is here to help make it easier. If you want to talk through some ideas or see what’s possible, let’s grab a coffee – either in person or virtually – and go over a plan to get your marketing moving again. Whether you’re a small business or nonprofit, we’ve got tools, strategies, and a team ready to help get things back on track.