When you start blogging and creating new posts in WordPress (which I highly recommend you do), you’ll see two options for organizing your posts: categories and tags. While both do the same basic things, organize and index your posts, they have two very distinct uses.

Categories

With WordPress, categories are generalized. Each blog post should only really fit into one (maybe two) categories. The categories will obviously be different from site to site and business to business. With the categories that you set up, think of the big picture and the broad topics. We’re not looking for specifics with categories, that comes later.

For example, when I was in high school and college I worked at a CD store. We had a couple of different categories to group CDs into: rock & pop, country, rap, soundtracks, oldies, and other; we didn’t get into any sub-genres of music. With the organization system, The Beatles would be categorized under the Rock & Pop section and Garth Brooks would be in the Country section. We didn’t break the basic sections up any further than that.

Tags

While categories are used for general organization and each post should only have one (or two at very most), tags are the complete opposite. Tags are used to drill down to the different sub-groupings of a category. Each post can have as many tags applied to it as makes sense.

I mentioned the store I use to work at and how we didn’t organize past broad genres (Rock, Country, Soundtracks, etc.); however, any of those bands could broken down into further sub-groups. For example, The Beatles could also have tags such as ’60’s Rock, English Rock, Bubblegum pop (they were at first), Psychedelic Rock (they certainly got there towards the end), and many more.

Why have both of them?

As mentioned, both categories and tags serve a purpose. When done correctly, they can help users (search engine or human) easily group posts together and can lead to a better search ranking. I would absolutely use the categories. You really need something to organize your blog posts by, and a general category works great for that. If you want to take more time and assign each post to certain tags, you’ll be that much better off.

Ready to discover how we can help make your website and marketing more successful?
Contact Us

Marketing Made Simple

Insights from Full Scope Creative

Our thoughts on website design, graphic design, marketing, SEO, website hosting, branding, business management, and more here in the Full Scope Creative blog!

Insights, Tips, and Strategies for Small Business Success

Our blog is packed with expert advice on website design, SEO, marketing, branding, and more. Whether you’re looking to improve your website’s performance, boost your online presence, or streamline your business’s digital strategy, you’ll find valuable insights and actionable tips right here.

List out all of your services

Many small businesses offer more services than their website lets on. When those services are hidden or scattered, potential customers never see the full picture. This blog explains why clearly listing every service matters, how to structure services pages, and how the right setup helps build trust and guide visitors toward the next step.

Read More »
a website with a good CTA button

Better Calls To Action On a Site

Clear calls to action help guide website visitors instead of leaving them guessing what to do next. Just like good signage in a new building, CTAs create clarity, reduce frustration, and lead users where they want and need to go. If your website feels confusing, stronger CTAs can make all the difference.

Read More »

Do I need to redesign my website?

Do I need to redesign my website? It’s a question we hear all the time, and the answer is usually “maybe.” Some sites are outdated but workable. Others are held together with digital duct tape. This article walks through how to tell the difference and why starting with the “why” matters more than jumping into a redesign.

Read More »
Illustration showing a website displayed on a computer screen with SEO elements like charts, content blocks, and targeting icons, explaining the question “Does Web Design Include SEO?” and how design and search optimization work together.

Does Web Design Include SEO?

Does web design include SEO? Not exactly, but the two work closely together. Web design focuses on structure, usability, and experience, while SEO focuses on visibility and how people find your site. A successful website needs both working together to reach its full potential and support long-term business growth.

Read More »
Simple HTML code for a website. Just cause it's a simple HTML site doesn't mean it can't be hacked.

Can a Static HTML Site Get Hacked?

Can a static HTML site get hacked? Many people assume simple websites are immune to security risks, but that is not how website security actually works. Hosting, access controls, and ongoing management play a much larger role than file type. This article explains why static sites are still vulnerable and how properly managed WordPress sites can be just as secure.

Read More »
A web browsers address bar showing the domain name.

Should your domain name move when your site does?

When businesses move from Wix or Squarespace to WordPress, the focus is usually on design and content. One critical detail often gets missed: the domain name. Leaving a domain with an old platform can create unnecessary complications later. Understanding where your domain lives and when to move it can save time, frustration, and future technical headaches.

Read More »
A computer screen with security icons

Can my WordPress site be hacked?

Can my WordPress site be hacked? Yes, it can, just like any other website. The real difference comes down to how security is managed. In this article, we explain why WordPress is safe when set up correctly, what security risks actually exist, and how Full Scope Creative removes the headaches by managing hosting, security, and backups for you.

Read More »
Using Google Analytics

Google Isn’t Just a Search Engine, It’s a Measurement Tool

Google is more than a place people search. Behind every query and click, it provides insight into how customers find your business and what they do next. Tools like Google Analytics, Google Search Console, and Google Business Profile help reveal visibility, behavior, and performance so businesses can make clearer decisions instead of guessing.

Read More »

Are There More Search Engines Than Just Google?

“Google it” has become shorthand for searching the internet, but Google isn’t the only search engine out there. From Bing and Yahoo to privacy-focused options like DuckDuckGo, there are real alternatives people use every day. This article breaks down the strengths, weaknesses, and why Google still dominates how businesses think about SEO.

Read More »
Ready to discover how we can help make your website and marketing more successful?
Contact Us
Working with Chris and the team at Full Scope Creative was an absolute pleasure from start to finish. He took so much off my plate, making the entire process smooth and stress-free. Chris really listened to my goals, and the final product not only met every objective, it exceeded my expectations! I’m incredibly proud of the outcome and genuinely excited about the website he and his team created for us. I highly recommend Full Scope Creative if you’re looking for a professional, collaborative, and top-notch experience!
~ Brian Borden,
Allouez Optimist Club