When you start blogging and creating new posts in WordPress (which I highly recommend you do), you’ll see two options for organizing your posts: categories and tags. While both do the same basic things, organize and index your posts, they have two very distinct uses.

Categories

With WordPress, categories are generalized. Each blog post should only really fit into one (maybe two) categories. The categories will obviously be different from site to site and business to business. With the categories that you set up, think of the big picture and the broad topics. We’re not looking for specifics with categories, that comes later.

For example, when I was in high school and college I worked at a CD store. We had a couple of different categories to group CDs into: rock & pop, country, rap, soundtracks, oldies, and other; we didn’t get into any sub-genres of music. With the organization system, The Beatles would be categorized under the Rock & Pop section and Garth Brooks would be in the Country section. We didn’t break the basic sections up any further than that.

Tags

While categories are used for general organization and each post should only have one (or two at very most), tags are the complete opposite. Tags are used to drill down to the different sub-groupings of a category. Each post can have as many tags applied to it as makes sense.

I mentioned the store I use to work at and how we didn’t organize past broad genres (Rock, Country, Soundtracks, etc.); however, any of those bands could broken down into further sub-groups. For example, The Beatles could also have tags such as ’60’s Rock, English Rock, Bubblegum pop (they were at first), Psychedelic Rock (they certainly got there towards the end), and many more.

Why have both of them?

As mentioned, both categories and tags serve a purpose. When done correctly, they can help users (search engine or human) easily group posts together and can lead to a better search ranking. I would absolutely use the categories. You really need something to organize your blog posts by, and a general category works great for that. If you want to take more time and assign each post to certain tags, you’ll be that much better off.

Ready to discover how we can help make your website and marketing more successful?
Contact Us

Marketing Made Simple

Insights from Full Scope Creative

Our thoughts on website design, graphic design, marketing, SEO, website hosting, branding, business management, and more here in the Full Scope Creative blog!

Insights, Tips, and Strategies for Small Business Success

Our blog is packed with expert advice on website design, SEO, marketing, branding, and more. Whether you’re looking to improve your website’s performance, boost your online presence, or streamline your business’s digital strategy, you’ll find valuable insights and actionable tips right here.

Referees making sure the rules are followed

What Are the 7 Rules of Graphic Design?

Good graphic design is about more than looks. The seven rules of graphic design help guide attention, improve clarity, and build trust with your audience. From balance and contrast to white space and movement, these principles show up in every effective logo, website, and marketing piece. When one is missing, something always feels off.

Read More »
Everything will be OK if your keywords sound a little clunky or odd

Keywords Might Sound Clunky or Odd (And That’s Okay)

Keywords can sound awkward or unnatural, but they’re often the exact words people type into Google. Businesses and customers don’t always speak the same way, especially online. Understanding how people actually search helps your website get found, even if the wording feels a little clunky at first.

Read More »

What are the disadvantages of WordPress?

WordPress is a powerful website platform, but it is not without its drawbacks. Security, frequent updates, and plugin conflicts are real concerns when a site is not properly managed. The good news is that these disadvantages are easy to overcome. When WordPress is maintained intentionally, it becomes a flexible, reliable solution for small businesses.

Read More »

Setting the Timezone

One of the smallest WordPress settings can quietly affect how your site runs. Matching your site’s timezone helps keep contact form emails, scheduled posts, event calendars, and logs accurate. It’s a quick setup step, but skipping it can lead to confusion. At Full Scope Creative, it’s one of the first behind-the-scenes details we set for every client site.

Read More »

Relying Only on Facebook Is Risky for Contractors

Relying on Facebook as your only online presence puts your business at risk. While Facebook is useful for updates and visibility, it was never meant to be your foundation. This article explains where Facebook falls short for contractors, how it limits search visibility and clarity, and why your website should be your true home base.

Read More »

It’s in good hands

Your website shouldn’t just say you’re trustworthy, it should show it. From testimonials and portfolios to case studies and real team photos, the right elements help visitors feel confident reaching out. Learn how small changes to your website can build trust, reduce hesitation, and reassure people that they’re truly in good hands.

Read More »

Your Website Isn’t Just for New Clients

Your website should do more than attract new clients. It should support the people already working with you. From educational content and helpful resources to clearly listed services, a well-built website gives clients clarity, confidence, and direction. When your site continues to serve clients after the sale, it helps build stronger, longer-lasting relationships.

Read More »

Website Hosting vs Website Builder

Website hosting and website builders are often confused, but they play very different roles. Hosting is where your website lives and how it performs. A website builder is how it is created and updated. When the two work together intentionally, your website becomes faster, more secure, easier to manage, and far more effective for your business goals.

Read More »
Spammers and Hackers Aren’t Dumb

Spammers and Hackers Aren’t Dumb

Spammers and hackers are not guessing anymore. Their attacks are automated, fast, and designed to find weak shortcuts. Simple security habits are no longer enough. Strong passwords, trusted plugins, reliable backups, and layered protection all matter. Website security works best when it is intentional, consistent, and built to handle real world threats.

Read More »
Ready to discover how we can help make your website and marketing more successful?
Contact Us

Full Scope Creative has been great to work with. On top of the services they are contracted to provide, as a small Nonprofit without a website professional on staff, Chris is always willing to answer questions & provide guidance when asked. I recommend working with Chris and his team!

~ Leah Stevens,
LT Virtual Solutions