I get a lot of questions from people, both clients and at various networking events, about what they should be doing to help boost their Google rankings. When I review their website, a lot of times the site is fine and using up to date coding techniques. I often times don’t recommend for them to spend money on SEO, instead, I tell them to spend some time going over their website content.

Google, like many of the leading search engines, have stated many times that what they look for is quality, relevant content that is updated regularly. To provide that quality and relevant content, take a look through your Google Analytics and see what types of keywords users are actually using to find your site and compare that with industry recommended keywords (available by doing a Google search) and find what content or wording works best for your site.

Another extremely important feature to make sure is on your site is an active blog. By having an active blog, you’ll be able to provide your clients, prospective clients, and the search engines with regularly updated quality, relevant content. The blog articles should include some of those keywords or phrases that you discovered while reviewing your analytics and industry recommendations.

When you’re writing your blogs and content for the pages on your site, be sure to use some of those keywords, but don’t overpower the content with them. The content should be conversational, as if it was you talking directly to a client or potential client. The leading search engines are such advanced algorithms that they can tell the difference between conversational content and content that is bloated or stuffed with keywords.

If you’re not confident in your writing skills, there’s no shame in bringing in a copywriter or content strategist. Writing quality content can take time, but it can have one of the greatest impacts on your search engine ranking. If after six months of focusing on quality and relevant content that is regularly generated, then you can look for some additional monthly search engine optimization plans.