A Photo Is Worth 1,000 Words (Or More)

You’ve heard the saying that a photo is worth a 1,000 words. On a website, a photo is worth even more. A website is in many ways a very non-personal method of marketing or communication. By adding more photos to your site, you can help add an extra bit of life to your site. Be careful though, and make sure those pictures are saying the right words.

If you are a restaurant, including photos of the food and drink that you server is a great idea. Food can be at tricky subject to photograph, so I would recommend spending the extra money and hire a professional photographer or at least spend some time researching food photography before hand.

If your business has a physical location, include a photo or two of the outside of the building to help people know what to look for. With the interior photos, do your best to include some people in the photos. Even if it is just smiling employees, that is better than an empty store or restaurant.

Take a look at your site and focus on the photos and images you have on the site. Do they say the 1,000 or more words that you want them to? If not, either hire a professional photographer or do a little research for how to take the perfect photos for your site.

Recent Blogs

Blog Categories
Monthly Blog Archive
Ready to discover how we can help make your website and marketing more successful?
Contact Us

Marketing Made Simple

Insights from Full Scope Creative

Our thoughts on website design, graphic design, marketing, SEO, website hosting, branding, business management, and more here in the Full Scope Creative blog!

Get a FREE Green Bay web design consultation today!

Insights, Tips, and Strategies for Small Business Success

Our blog is packed with expert advice on website design, SEO, marketing, branding, and more. Whether you’re looking to improve your website’s performance, boost your online presence, or streamline your business’s digital strategy, you’ll find valuable insights and actionable tips right here.

Illustration showing a website displayed on a computer screen with SEO elements like charts, content blocks, and targeting icons, explaining the question “Does Web Design Include SEO?” and how design and search optimization work together.

Does Web Design Include SEO?

January 30, 2026

Does web design include SEO? Not exactly, but the two work closely together. Web design focuses on structure, usability, and experience, while SEO focuses on visibility and how people find your site. A successful website needs both working together to reach its full potential and support long-term business growth.

Read More »
Simple HTML code for a website. Just cause it's a simple HTML site doesn't mean it can't be hacked.

Can a Static HTML Site Get Hacked?

January 26, 2026

Can a static HTML site get hacked? Many people assume simple websites are immune to security risks, but that is not how website security actually works. Hosting, access controls, and ongoing management play a much larger role than file type. This article explains why static sites are still vulnerable and how properly managed WordPress sites can be just as secure.

Read More »
A web browsers address bar showing the domain name.

Should your domain name move when your site does?

January 22, 2026

When businesses move from Wix or Squarespace to WordPress, the focus is usually on design and content. One critical detail often gets missed: the domain name. Leaving a domain with an old platform can create unnecessary complications later. Understanding where your domain lives and when to move it can save time, frustration, and future technical headaches.

Read More »
A computer screen with security icons

Can my WordPress site be hacked?

January 21, 2026

Can my WordPress site be hacked? Yes, it can, just like any other website. The real difference comes down to how security is managed. In this article, we explain why WordPress is safe when set up correctly, what security risks actually exist, and how Full Scope Creative removes the headaches by managing hosting, security, and backups for you.

Read More »
Using Google Analytics

Google Isn’t Just a Search Engine, It’s a Measurement Tool

January 17, 2026

Google is more than a place people search. Behind every query and click, it provides insight into how customers find your business and what they do next. Tools like Google Analytics, Google Search Console, and Google Business Profile help reveal visibility, behavior, and performance so businesses can make clearer decisions instead of guessing.

Read More »

Are There More Search Engines Than Just Google?

January 16, 2026

“Google it” has become shorthand for searching the internet, but Google isn’t the only search engine out there. From Bing and Yahoo to privacy-focused options like DuckDuckGo, there are real alternatives people use every day. This article breaks down the strengths, weaknesses, and why Google still dominates how businesses think about SEO.

Read More »
Confused user on a computer

Makes It Easy for Clients to Take the Next Step

January 13, 2026

A good website removes friction and makes it easy for visitors to take the next step. When users know where they are, what’s available, and what happens next, they act with confidence. Clear service pages, helpful FAQs, and simple calls to action show respect for a visitor’s time and attention.

Read More »
DNS servers around the globe

What to Expect During DNS Propagation

January 9, 2026

DNS propagation can be one of the most confusing parts of updating a website or email system. During this window, websites and email can appear slow, broken, or inconsistent. This behavior is normal and temporary. Knowing what to expect during DNS propagation helps reduce stress and prevents unnecessary panic while the update works its way through servers worldwide.

Read More »

Is Your Website Causing Customers to Bounce?

January 5, 2026

Visitors decide whether to stay on your website in seconds. When a site feels confusing, cluttered, or hard to use, people leave without clicking, reading, or reaching out. A high bounce rate is rarely about pricing or competition. It’s usually caused by unclear structure, poor mobile experiences, and pages that make users work too hard.

Read More »
Ready to discover how we can help make your website and marketing more successful?
Contact Us

I was in need a website update for my business. The old one just wasn’t giving me the flexibility I needed to stay relevant. Chris and Full Scope Creative have been amazing to work with throughout this process. They listened to my needs in a new website, and were able to expand upon those with fresh and exciting ideas that really make the finished product stand out. I highly recommend working with Chris and Full Scope Creative. You will feel listened to and all of your questions and concerns will be answered. Awesome job!

~ Pete Monfre,
Midwest Travel Club