One of the Stupidest Things Any Adult Can Say
Just the other day I said one of the stupidest things any adult can ever say: I’ll stop and get fuel in the morning. No matter how tired I may be, how cold it may be outside, how uncomfortable and unenjoyable it may be to get fuel that night, it is always worse in the morning. It somehow is always colder, snowier, I’m more tired (even though I’m a morning person), and it is always even less enjoyable. Saying “I’ll stop and get fuel in the morning” is definitely one of the worst decisions any adult can make. Prolonging what needs to happen will never make it better.
Business owners run into a similar situation. Far too often, business owners (myself included at times) will say silly things like “I’ll start marketing tomorrow” or “I’ll start writing blog articles tomorrow.” We’ll never have more motivation to start tomorrow, so why wait?
Marketing Can’t Wait
Time isn’t your friend. Waiting for another day, which for most business owners somehow turns into a week, a month, or even a year, will not help. Marketing rewards movement. It rewards consistency. Your competitors are out there working on their content, updating their sites, attending events, and looking for ways to reach the same customers you want.
If you wait, they won’t. They will step right into the spots you leave open. The time to get your message out there is now. Even a small amount of regular marketing will move your business forward. You do not need a perfect plan on day one. You simply need to begin.
Doesn’t Need to Be Perfect
A huge reason people delay marketing is fear. Fear of doing it wrong. Fear of looking unprofessional. Fear of not having the perfect words or the perfect visuals. But perfection does not build momentum. Action does.
Focus on building the habit. Write a short blog post each week. Send a simple email update once a month. Share a project photo or a client story on social media. Every small step adds up. Over time you will naturally improve your writing, visuals, and overall strategy. Marketing becomes easier when it becomes familiar.
Don’t Need a Huge Budget
Many small business owners assume marketing requires a massive budget. Not true. Some of the most effective activities cost nothing at all. A strong blog strategy costs only your time and your insights. Posting on LinkedIn or Facebook builds visibility and community without spending a dime. Recording a quick video update on your phone can do more for your credibility than a polished ad.
And let’s not forget the value of in-person connection. Attending events through your local chamber of commerce is still one of the most effective ways to build relationships and visibility. The cost is minimal. The impact can last for years. You never know who you might meet or what referral might land in your lap.
The Goal Is Just to Start
The hardest part is day one. Once you get moving, everything improves. Your confidence grows. Your systems get faster. Your ideas start flowing more freely. Before long, you will look back and wonder why you waited in the first place.
Do not worry about being the best marketer in the room. Just focus on being consistent. A little practice each day will do more for your business than a big push once every six months.
Need Help Getting Started?
Not sure where to start on your marketing journey? Just reach out to Full Scope Creative and we will be happy to go over some options. Sometimes all you need is a quick plan, a little direction, and someone in your corner to help you get past the “I’ll do it tomorrow” stage and into the routine that actually grows your business.