Even If You Hate Writing
If you knew me in high school, you’d be amazed to hear that I’ve published almost 400 blog articles. I’m sure if you asked my language arts teachers they’d be amazed I write at all. Writing was never my greatest skill in school… not sure I really had one… But fast forward to 2025 and I love writing blog articles! I write at least a blog or two a week now. I’m almost the poster child for “Even if you hate writing, you need to blog!”
Having an active blog on your website helps get better Google rankings, helps connect with your audience, and builds long-term momentum online. So even if you are in the “I hate writing” club, it’s time to add one to your site.
Build Your Content and Strengthen Your Marketing
In order to be successful, every website needs fresh, consistent, growing content. A blog is a great way to do all three of those. Each blog article will add another page for Google to index. Each blog article is another chance to connect with customers.
Blogging will also tie directly into your content marketing. Every article can be shared in your newsletter or your social media. Each post provides another chance to link to other pages on your site. Once it’s going, your blog becomes the foundation that supports every other piece of your marketing.
Establish Your Authority in Your Industry
If you’re not positioning yourself as the authority and expert in your industry, someone else will. That someone will be your competitor. Always. Having an active blog will showcase your experience, insights, knowledge, and solutions to all the problems your customers are facing. Sharing helpful and thoughtful content builds trust, both your audience and search engines.
Once you start an active blog, people start seeing your business as the go-to resource for your field. Whether you’re in web design, landscaping, accounting, or anything in between, your blog will build your authority and trust.
Blogs Help Customers Connect With You
Think about the businesses you do business with. You likely know them, trust them, and value their opinion. Most consumers today want that trust and connection to businesses. Blogging gives those potential customers a chance to get to know you. The real you. How you think, how you solve problems, and what your business really values.
That connection is what can turn a casual website visitor into a customer. It can also turn a customer into a lifelong loyal customer. It will help humanize your brand and remind people that there are real, local professionals behind the website.
Blogs Boost Your SEO in Big Ways
Your blog is an SEO powerhouse. Each post gives you a chance to use more keywords, answer common questions, and create quality content that matches what people are searching for.
Google will reward the sites that regularly add valuable information to their sites.This means frequent, regular, quality blogging can improve your rankings over time. The more posts you have, the more places you’ll have to add links between your pages. Adding in more links is another great way to help search engines understand your site.
Blogs Keep Your Website Fresh and Active
Search engines and visitors both want to see fresh content. When your blog is updated regularly with great content, it will showcase that your business is active. It will also highlight how your business is paying attention to its online presence.
That freshness factor can make a great difference in your rankings. It can also help keep your audience engaged with what’s new at your company and create repeat customers.
Blogs Fuel Long-Term Growth
Social media posts that disappear in a day. But a quality blog post can keep bringing in new users and traffic for months. Sometimes a blog can go viral and keep bringing in results for years to come.
Every article you publish adds to your site’s library of content and authority. With time and consistent publishing, your blog can become a long-term marketing asset that continually works in the background to attract visitors and build trust.
Don’t Overthink It. Just Start Writing
If you’re not a professional writer, don’t worry about it. You’ll still have a successful blog! You just need to focus on sharing the knowledge you have. Write about the questions your clients ask you the most. Write about the lessons you’ve learned. Share different insights from your daily work. Before long, you’ll have a steady and consistent stream of great quality content that builds trust, helps SEO, and connects with your audience. All that, from simply sharing what you already know.
So if you’re like me and didn’t get great grades in Language Arts class in high school, don’t worry about it. Having a great blog is more about passion than perfectly written words.