Why These 5 Ways a New Website Can Help Your Business Are Worth It
Designing a new website for your small business can feel like taking on a massive remodeling project. There are so many moving parts, some tough decisions to be made, and some possible (cyber) dust and mess along the way. You’ll need to partner with the right design team, put together your goals and content, and make sure every current or needed page, plugin, and image gets transferred correctly. And if that’s not enough, there’s the budget to consider.
Just like remodeling your office or storefront, a new website can completely improve how people see your business. A fresh, modern website is an investment that can pay off for years. It’s your opportunity to connect with new customers, build trust, and position your business as a leader in your industry and community. There are five key ways a new website can help your business and make it all well worth the effort.
Increase Business Reach
A new website can help you reach a bigger audience and attract more of the right customers. Modern design will focus on creating a better user experience (UX) that encourages visitors to stay longer and engage more. If your current site is ten or more years old, chances are the layout, content, and structure don’t match what today’s users expect.
Design trends evolve for a reason. These trends follow how users actually browse and convert. With a new website, you can take advantage of those insights. You’ll have a site with clear paths for users to follow. Having strong visuals, focused and refined content, and a clear call to action can turn website visitors into a real business opportunity. Return on investment.
Better SEO
If your website has been the same for years, your SEO strategy probably stuck there too. Your current site might not even have an SEO strategy. A website redesign is a great opportunity to look over your keyword strategy, update your content, and fine-tune your site’s structure to match what people are searching for right now. If your current site ranks well for your target keywords, search engines are always updating how they evaluate websites, so staying current is only going to help.
A new site also gives you the chance to add great quality content that supports your rankings. It is like giving your website a fresh, sturdy foundation. With a focus on SEO during the redesign process, your site can rank higher in search results, attract more qualified visitors, and convert more of them into clients. Return on investment.
Improved Security
Just about every week there’s another headline about a cyberattack or data breach. When those attacks hit small businesses, which they so often do, the attacks commonly start with outdated websites that haven’t been properly maintained. If your site was built several years ago, the coding, plugins, or hosting setup may not meet today’s even minimum security standards.
A new website can bring peace of mind with it. A new site will have the updated software, stronger encryption, and reliable hosting so that your business and your customers are protected. At Full Scope Creative, every site we build includes the latest security practices so your website works safely and reliably behind the scenes. Return on investment.
Compete with Competitors
Your competition is not standing still and twiddling their thumbs. If their website is more modern, runs faster, or provides a better experience than yours, users likely won’t stick around on your site long enough to see what makes you great. A new website helps you stay competitive, or better yet, jump ahead of your competition.
When planning your new design, review what your competitors are doing online. Then take all that information and go a step further. Add content that answers the questions users have that their site doesn’t. Be sure to use a website layout that is clean and easy for users to navigate. Aim to give visitors to your site a reason to want to work with you. Your website should position your business as the clear and confident choice in your market. Return on investment.
Complete Digital Marketing Hub
Your website should be the center of your marketing world. Every campaign from social media and email newsletters to print materials should lead people back to your site. Your site is where they can learn more, see your work, and take that next step to becoming a client.
A new website can make it easier to connect all of your marketing together. You can strategies and plan for how each section connects to your social channels, landing pages, and email campaigns. When everything comes back to one strong, consistent hub, your marketing works smarter and your results grow faster. Return on investment.
Start Seeing Results with These 5 Ways a New Website Can Help Your Business
A new website is one of the best investments you can make for your business. A new site allows you to connect with more people, improve your visibility, protect your data and users, and make every part of your marketing stronger. A new website design is a clear sign that your business is growing and ready for the future.
At Full Scope Creative, we design websites that go beyond just looking great. The sites we build work hard for our clients’ business every day. If you’re looking to improve your SEO, modernize your marketing, or build a true digital marketing hub, we are ready to help. Reach out today to schedule your free consultation and start seeing the results from these five ways a new website can help your business.
