Don't buy backlinks

Answer: A Rolex for $10, a $2 steak, Enron stock.

Question: What are 3 things I would buy before I bought a backlink for my website?

One thing I can promise you with SEO, is that Google is not going to pay any attention to the 10,000 backlinks you bought. In fact, buying backlinks is considered Balck Hat SEO. So instead of buying backlinks, what should you do? 

The simple answer, really, is anything. The $10 or $100 you would have spent buying backlinks would be much better spent on things like hiring a copywriter to write 2 or 3 great blog articles, boosting a couple great posts on Facebook, or taking a client out to lunch and having a great conversation with them. Heck, even buying a phonebook ad would be better use of the money. 

Not only will buying backlinks not get your site ranking anywhere, it could very well set you back. Realistically, it could set you back in a couple of different ways. The time you spent, and we all know how valuable time is, could have been better spent on any other task. Literally – any other task. Not only is it a waste of time and money, but Google can sniff out those purchased backlinks from a cyber-mile away. Google has stated that they are opposed to the ideas of purchased backlinks – and we never want to do anything to upset Google. Simply having those purchased backlinks could knock your site down in the rankings. 

That said, proper backlinks are very helpful. Instead of buying them, focus on ways to earn quality backlinks. Links to your site from quality, reputable, and authoritative sites can have a huge impact on your sites ranking. Work to get an article published in your local newspaper. Join trade associations who can add a link to your site on theis. Identify your key referral partners and share links to each other’s site. Any of those links will have a considerably better impact on your sites ranking than even 100,00 purchased backlinks. All it requires is a little bit of leg work on your part. 

Backlinks are a key part of the SEO puzzle. But they need to be quality links, not the cheap rubbish ones you can buy for a nickel. Google will know the difference and rank your site accordingly. Buying 10,000 backlinks for $10 might seem like a tempting offer, but it won’t get you anywhere you want to go. Focus on getting quality backlinks, and use that $10 for just about anything else. Even Carnac the Magnificent wouldn’t buy backlinks.

Ready to discover how we can help make your website and marketing more successful?
Contact Us

Marketing Made Simple

Insights from Full Scope Creative

Our thoughts on website design, graphic design, marketing, SEO, website hosting, branding, business management, and more here in the Full Scope Creative blog!

Insights, Tips, and Strategies for Small Business Success

Our blog is packed with expert advice on website design, SEO, marketing, branding, and more. Whether you’re looking to improve your website’s performance, boost your online presence, or streamline your business’s digital strategy, you’ll find valuable insights and actionable tips right here.

DNS servers around the globe

What to Expect During DNS Propagation

DNS propagation can be one of the most confusing parts of updating a website or email system. During this window, websites and email can appear slow, broken, or inconsistent. This behavior is normal and temporary. Knowing what to expect during DNS propagation helps reduce stress and prevents unnecessary panic while the update works its way through servers worldwide.

Read More »

Is Your Website Causing Customers to Bounce?

Visitors decide whether to stay on your website in seconds. When a site feels confusing, cluttered, or hard to use, people leave without clicking, reading, or reaching out. A high bounce rate is rarely about pricing or competition. It’s usually caused by unclear structure, poor mobile experiences, and pages that make users work too hard.

Read More »
Improving a webpage for better SEO

How to Improve SEO Rankings for Service Pages

Service pages don’t rank the same way blog posts do. Improving their SEO takes more than keywords and backlinks. It requires clear focus, stronger structure, trust signals, and supporting content that works together. This article breaks down practical, page-level improvements you can make to help your service pages perform better in search results.

Read More »

2025 Blog Recap: What We Shared This Year at Full Scope Creative

In 2025, we shared a lot on the Full Scope Creative blog. Those posts came from real questions, real projects, and real conversations with small business owners. This recap looks back at what we covered, why those topics mattered, and how steady, practical education continues to shape how we support our clients.

Read More »

Do I Need Hosting If I Use WordPress?

If you use WordPress, you still need website hosting. WordPress is the tool that manages your content, while hosting is what makes your site accessible online. Without hosting, your website has nowhere to live. This article explains how WordPress and hosting work together and why many businesses choose managed hosting with Full Scope Creative.

Read More »

What Is a Mockup in Graphic Design?

A mockup in graphic design is more than a preview. It is a critical step where designers test how a design works in real-world situations like websites, signage, and print materials. This process helps uncover issues early and explains why professional graphic design involves far more than just making things look good.

Read More »

Easy Ways to Improve Your Site

Small website changes can make a big difference. You do not need a full redesign to improve readability and usability. Adjusting line height, adding white space, using clearer headings, and breaking up long paragraphs can make your site easier to read and easier to use. These simple improvements help visitors feel more comfortable and confident on your site.

Read More »

Blog Comments

Blog comments sound great in theory, but in reality they create more risk than reward. On most WordPress sites, open comments invite spam, add security concerns, and require ongoing moderation. That is why we turn blog comments off by default. It saves time, protects the site, and avoids unnecessary headaches for business owners.

Read More »
Ready to discover how we can help make your website and marketing more successful?
Contact Us

Chris is very efficient, easy to work with and does a outstanding job.

~ Tina Weiss,
Shear Sports