A look back at what we published, what we focused on, and why those topics kept coming up.

Over the course of 2025, we published 145 blog articles. That number matters less on its own and more in what it represents.

Those posts came from real conversations. Client questions. Patterns we kept seeing across websites. Areas where small businesses tend to feel stuck or unsure. This recap is a look at what we spent time writing about and why those topics kept earning attention.

Web Design and User Experience

Web design was one of our most consistent topics this year. Not because design trends change quickly, but because clarity still causes the most friction for most businesses.

We wrote a lot about the parts of a website that quietly influence trust. Layout. Structure. Readability. The things visitors feel almost immediately, even if they cannot explain why.

• What are the 5 golden rules of web design? A practical breakdown of the basics that help a site feel organized and easy to use.
• Easy Ways to Improve Your Site Small improvements that do not require a full redesign, but still improve how a site feels and reads.

SEO and Getting Found

SEO was another area we spent a lot of time on. It continues to be one of the most misunderstood parts of owning a website.

Much of our writing here focused on removing confusion. How people actually search. Why keywords sometimes sound awkward. Why progress can feel slow even when the fundamentals are in place.

• Improve Your SEO Without Spending a Fortune A realistic look at building SEO momentum without chasing expensive shortcuts.
• Keywords Might Sound Clunky or Odd (And That’s Okay) Why search language rarely sounds perfect and how to work with it instead of fighting it.

Marketing and Content Strategy

We also wrote a fair amount about marketing beyond the website itself. A site matters, but it does not work in isolation.

These posts focused on consistency, expectations, and how different marketing pieces support each other over time.

• A Website Alone Won’t Get You Customers A reminder that a website is a foundation, not a finish line.
• We Wrote 31 Blogs in 31 Days A behind the scenes look at consistency and why publishing regularly matters more than most people expect.
• Relying Only on Facebook Is Risky for Contractors Why social platforms are tools and why a website should remain the home base.

WordPress and Website Ownership

We did not write as many posts in this category, but the questions came up often. Ownership, hosting, and long term maintenance are still areas where businesses want clearer answers.

• What are the disadvantages of WordPress? An honest look at WordPress limitations and what they mean in real use.
• Do I Need Hosting If I Use WordPress? How WordPress and hosting work together and where many people get confused.
• Your Website Isn’t Just for New Clients How a site can support existing clients, not just attract new ones.

Graphic Design and Brand Clarity

Graphic design topics showed up throughout the year as well. Often not as stand alone questions, but as part of bigger conversations about clarity and professionalism.

• What Is a Mockup in Graphic Design? Why mockups exist and what they help solve before anything goes live.
• What Are the 7 Rules of Graphic Design? Core principles that show up in good design whether people notice them or not.
• PNG vs EPS vs JPG vs PDF A practical guide to file types that comes up more often than you would expect.

A Solid Year of Sharing What We Know

Looking back, the common thread across all of these posts is steady education. We believe sharing what we know helps businesses make better decisions and feel more confident about their websites.

If you want help applying any of these ideas, or you are thinking about what your website and marketing should support next, we are always happy to talk. We see this work as long term partnership, not one off projects.