Don’t brag about customer service
I recently saw a commercial for a company that was boasting about how they had the best customer service. I use to work in a customer service role for a large corporation, and granted I worked support shift, there was only one reason people called – something was wrong.
Testimonials
Testimonials are a great item to have on a site. They provide prospective customers a glimpse of what it’s going to be like working with your company. Before you start adding the testimonials to your website, here are a couple of ideas to keep in mind.
I Don’t Need a Website
Every so often I hear someone say “I don’t need a website because 99% of my business is from referrals.” For some businesses, they are in fact about 99% referral. But just because someone is referred to you doesn’t mean they don’t want to hear more about you before getting in touch. It’s the year […]
Know What You Sell
Do you know what you sell? I mean, what you really sell. Confused? Think of it this way. The signs outside of many McDonalds say that they’ve sold over 99 billion hamburgers, but they have never sold a single hamburger. The only thing McDonalds sells is quick and consistent convenience. Giantseed Creative sells new opportunities […]
KIS Your Business Card
I do a lot of business networking and I collect a lot of business cards. Sadly, about 25% of the time, the cards miss the mark or the general point of a business card. Your business card is many times one of your first pieces of marketing material that gets to a potential client. While […]
Selling Ad Space on Your Website
Do you ever visit a website and get annoyed with all the various ads on the site? If you need an example, look at your local newspapers website, chance are they have countless ads on the site. If you’re looking to sell ad space on your website, there is a much better way to do […]
Adding Your Photo
One thing I always like to look for when I first visit a website, especially a local company, is to see somewhere on the site, a photo of the individual or the company team. I’ve always found it to be a good way to help overcome one of the biggest obstacles on the web – […]
Only have a Facebook page?
When speaking to people about the benefits of a website I have recently heard, “I don’t need a website, I have a Facebook page.” Through some investigating I found they did have a Facebook page, one of them actually very successful! Even with this I still expressed my reservations. I know I have an obviously […]
White Hat SEO Techniques
A few weeks ago I wrote about a few common Black Hat SEO techniques. I want to now follow up with a couple of White Hat SEO techniques that you can start using today. The first thing you want to do is make sure that you have in place both your content and its structure. […]
