Category: Marketing

Everyone Is In Sales

Whichever company someone works for, whatever position they hold: everyone works in sales. Whether directly or indirectly, the actions of any member of a company

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Benefits Make the Sale

When I meet with clients and we discuss what they want to include in their marketing about their product or service, they often start telling

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Your Elevator Pitch

When someone starts a business, they spend countless hours on their business plan, legal agreements, marketing material, office setup, accountant selection, and countless other crucial

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