Keep It Simple
Have you ever found yourself talking to a sales professional and everything they say goes way over your head? I was recently talking with representative from a national insurance company about unemployment insurance. The way the sales rep talked he must have thought I knew everything there was to know about unemployment insurance. The information […]
Creative WiFi Passwords
Today most businesses offer free WiFi internet access to their guests. WiFi is a great amenity to offer, and if you put a little creativity into it, you can also use it as a subtle marketing opportunity. Free WiFi is a good way to help pull people into your business, especially if you own a […]
Don’t brag about customer service
I recently saw a commercial for a company that was boasting about how they had the best customer service. I use to work in a customer service role for a large corporation, and granted I worked support shift, there was only one reason people called – something was wrong.
Why? Why? Why? Why?
A few weeks ago I spent an afternoon watching a friend’s four year old daughter. Throughout the afternoon, she was asking me some questions, such as “Why are the leaves falling off the tree?” No matter what I would answer, she would always reply “Why?” I would explain why as best I could, and again […]
The Conversation
When I talk to clients about blogging, email newsletters or social media, I often get asked about what they should write about. What you write about isn’t necessarily the most important thing to think about. What you should be thinking about and keeping in mind, is that it’s all about the conversation between you and […]
Daily To-Do Lists
You may have heard that working form a to-do list everyday can save you up to two hours of work time each day. Some may argue the amount of time a to-do list can save, but a to-do list will certainly save time. Two things to remember for your daily to-do list: write it out […]
Don’t Bribe To Get a Good Review
When I was young, my mother seemed to know whenever I was up to something. She could pretty much tell without asking me any questions, and if I did anything to hide whatever scheme I was up to, it only became that much more obvious to her. Online reviews are like that in a lot […]
Know What You Sell
Do you know what you sell? I mean, what you really sell. Confused? Think of it this way. The signs outside of many McDonalds say that they’ve sold over 99 billion hamburgers, but they have never sold a single hamburger. The only thing McDonalds sells is quick and consistent convenience. Giantseed Creative sells new opportunities […]
KIS Your Business Card
I do a lot of business networking and I collect a lot of business cards. Sadly, about 25% of the time, the cards miss the mark or the general point of a business card. Your business card is many times one of your first pieces of marketing material that gets to a potential client. While […]
