Avoid Keyword Stuffing

When you are writing content for your website or blog, you need to know and use some good keywords. Keyword usage is an example of where less is more. Use the keywords (or phrases) too much and you’ll be keyword stuffing – a good way to get kicked out of Google rankings.There is no set […]

Defend Your Soap Box

Depending on the industry your business is in, you may have some topics or views that might ruffle a few feathers. If you have things that might be a little controversial (think politics) don’t be afraid to talk about them or express your views online through your blog or social media – just be prepared […]

Getting a Blog Article Started

Have you ever had a great blog idea but just couldn’t quite come up with the right words to start it? After being in that bit of writers block my fair share of times, I’ve found a couple tricks that seam to work pretty well to get the blog written. When I have a great […]

The Conversation

When I talk to clients about blogging, email newsletters or social media, I often get asked about what they should write about. What you write about isn’t necessarily the most important thing to think about. What you should be thinking about and keeping in mind, is that it’s all about the conversation between you and […]

Why use Google Analytics?

One of the great things about a website is that not only do they have a great return on investment (ROI), but it is pretty easy to track that ROI. The easiest way to track how your site is doing is by using Google Analytics. There are several reasons to use Google Analytics, but some […]

Get In the Zone

Sometimes when I sit down to write a blog, nothing happens. I can have a great topic picked out and some notes even jotted down in my blogging notebook, but nothing gets written. I should add this one note – that usually only happens when I write in my office. Once I realized that I […]

Don’t Blog for the Search Engines Sake

You’ve heard me mention before about the great benefits that blogging can have on your search engine ranking. When you are writing your blogs, don’t write them for the search engines, write them for your readers. Remember the famous line from Field of Dreams, “if you build it, he will come.” That line is often […]

How long should a blog be?

It seams like a couple times a month I’ll get asked “How long should my blog articles be?” Your blog articles should be long enough to get your point across, and no more. Seth Godin, one of my favorite authors and bloggers has some short blogs. One of his blogs, http://sethgodin.typepad.com/seths_blog/2014/05/one-hit-wonders.html, was only 28 words. […]

Your Blogging Notebook

A common concern I hear from people when I encourage them to start Blogging is that they won’t be able to come up with enough topics to write about. At times, it can be a little tricky to come up with blog ideas. I’ve come across a couple of techniques that have helped me to […]

Multiple People Blogging

One of my favorite blogs to follow is SitePoint. They have blog articles that cover a really wide range of topics. One of the reasons that the blog is very successful is that they have many people writing the various blogs in all the different categories. A lot of times when I talk to people […]