Manitowoc Digital Marketing

Each of our websites is custom-designed to align with our clients’ individual goals and brand personalities, and the site design for the De Pere Chamber of Commerce is no exception. We achieved the results that Chamber was looking for by making sure we laid a good foundation for the site design. We began by conducting a thorough SEO audit of their current site and their competitors’ sites to ensure we were being strategic with specific design elements – everything from the copy to the number of images and use of keywords. This information varies from site to site, so it’s important that we take the time to do this step.

We then had the client fill out our in-depth website questionnaire that is meant to allow the client to communicate what it is that will make their website successful in their eyes – everything from specific calls-to-action, to specific wording, to color palette and branding. We took all of this research into account before sitting down to design the site.

Website Design Goals and Objectives

When we were discussing site goals with Kitty Johnson, CEO of the Chamber, in the initial discovery meeting, she mentioned that they wanted to be able to easily make updates to the site as needed. She shared some of the marketing objectives they had and landing pages they planned on creating. We may use it for all of our sites, but after that first meeting we knew that WordPress and Elementor were going to be a great choice for this site. Since Kitty and the team at the Chamber have a background and community engagement, not website design, they can simply and easily log in and simply click to edit any features on the home page.

Search Engine Optimization

What does that mean from an SEO standpoint? Since the client can easily keep the site updated with fresh new content and add new features as needed, the site has a considerably better chance of getting a top ranking. With all of the headings on the site, we made sure to take some time and review each of those headings to make sure it had the perfect words. Since one of the main places Google is going to look to find keywords is in the Headings, we made sure to include “De Pere” and “business” in as many as we could. As we were doing this fine tuning, if there was a heading that we really couldn’t fit those keywords into, we either let it go as is or found another way to get other keywords added in.

Secure Website Hosting

The site for deperechamber.org is hosted on our Security Essentials Hosting plan. With this, Kitty can spend her time doing what she does best –promoting the De Pere area – and leave the confusing website hosting to us. The Security Essentials Hosting plan covers the SSL certificate, dedicated IP address, and Full Scope Creative monitors and responds to all security notices, downloads a weekly backup of the site, and runs all the WordPress system updates 3 times each week.