Why I Don’t Like Slideshows
In years past, I was a pretty big fan of having slideshows. Scrolling photos on the home page of a website was useful and successful in helping to generate conversions from “browsers” who are just viewing your site and getting ideas to customers who actually reach out and make a purchase or take another action […]
The Role of the Headline
One part of every web page that can be a little confusing for many people is the main heading. It’s the one large piece of text, just a few words, that is featured in a prominent location somewhere on the page. Far too often, I see sites and pages that are attempting to do too […]
The “Call Us Now!” Button
There is a concept in physics that states that objects in motion tend to follow the path of least resistance; people work in much the same way. When looking to solve a problem, we tend to look for the path of least resistance. I know that for some of us (myself leading the pack) we’re […]
When a Site Navigation Gets Long
Last week, a client asked for some help adding a new link to their site. The problem they were having, was that their main navigation was now being broken into two lines. Not only did it not look great from a visual standpoint, it was also a little goofy to navigate through. That’s a common […]
Stock Photography On Your Website?
At Full Scope Creative, we love having slideshows on the sites that we design. Slideshows can do so much for a site. They provide some action to the site. They provide a visual chance to highlight some different aspects of the business. It’s almost scary, though, how many sites we look at that are using […]
Do users know what to do on your Home Page?
It’s easy to argue that the most important page on a website is the homepage. It’s the page where a large number of users will start their experience on your site. Sadly, though, far too often we see sites with a homepage that is either too distracting or gives no clear direction to the user. […]
What are Responsive Sites?
At a recent business networking event, I mentioned responsive websites. A couple people in the group asked, “What is a responsive website?” After that meeting I thought a quick explanation of responsive sites could be helpful. A responsive site is a mobile friendly site that is equally easy to use on a wide array of […]
People Want to See People
One of the biggest problems I see on many websites, is that they have very few photos. Often times when they do have photos, those photos are missing a very important subject matter – people. Take a restaurant for example. Having photos of the food is a good idea. Having photos of the inside of […]
Google and Responsive Websites
As you’ve probably heard, Google announced earlier this year that they are going to start including a measure of how responsive or mobile friendly a website is in their rankings. In recent years, smartphone and tablet sales have been outpacing desktop sales. To see if your website is a responsive and mobile friendly site, one […]
