Website Headers
Every now and then I’ll stop in to a new store that I haven’t been in before, feel somewhat overwhelmed at the experience, and really not know where I want to go. A trip to a new grocery store was like that for me once. My options were to go left, right, forward – and […]
Contact Forms
For many websites, it would be considered a win if they users goes to the contact page and fills out the contact form. Contact forms are a great way to provide an easy an non-intimidating way for users to get in touch with us. There are, however, two main problems with contact forms that we […]
What should you do if your website is down?
In the past month, a couple of clients have notified me that their website was down. For them, it was an easy process to correct the issue. They reached out to us at Full Scope and we walked them through fixing the issue. In each of these particular cases, the domain names had expired. We […]
Why I Don’t Like Slideshows
In years past, I was a pretty big fan of having slideshows. Scrolling photos on the home page of a website was useful and successful in helping to generate conversions from “browsers” who are just viewing your site and getting ideas to customers who actually reach out and make a purchase or take another action […]
The Role of the Headline
One part of every web page that can be a little confusing for many people is the main heading. It’s the one large piece of text, just a few words, that is featured in a prominent location somewhere on the page. Far too often, I see sites and pages that are attempting to do too […]
The “Call Us Now!” Button
There is a concept in physics that states that objects in motion tend to follow the path of least resistance; people work in much the same way. When looking to solve a problem, we tend to look for the path of least resistance. I know that for some of us (myself leading the pack) we’re […]
When a Site Navigation Gets Long
Last week, a client asked for some help adding a new link to their site. The problem they were having, was that their main navigation was now being broken into two lines. Not only did it not look great from a visual standpoint, it was also a little goofy to navigate through. That’s a common […]
Stock Photography On Your Website?
At Full Scope Creative, we love having slideshows on the sites that we design. Slideshows can do so much for a site. They provide some action to the site. They provide a visual chance to highlight some different aspects of the business. It’s almost scary, though, how many sites we look at that are using […]
Do users know what to do on your Home Page?
It’s easy to argue that the most important page on a website is the homepage. It’s the page where a large number of users will start their experience on your site. Sadly, though, far too often we see sites with a homepage that is either too distracting or gives no clear direction to the user. […]
