The Marketing category covers practical strategies for promoting your business online and offline. From brand building to lead generation, these posts help small business owners understand what works, how to stay consistent, and how to reach the right audience without wasting time or money.
No matter which area of marketing you’re focused on—whether it’s blogging, analytics, email marketing, or beyond—this collection of articles is designed to give you clear, practical tips you can apply right away. Each post is written with small business owners in mind and focused on real results.
Relying on Facebook as your only online presence puts your business at risk. While Facebook is useful for updates and visibility, it was never meant to be your foundation. This article explains where Facebook falls short for contractors, how it limits search visibility and clarity, and why your website should be your true home base.
It is your business, but the photos aren’t for you When business owners think about website photos, they often start with what they personally like.
Many adults say the worst line possible: “I’ll stop for fuel in the morning.” It never gets easier later, and business owners make the same mistake with marketing. Waiting for tomorrow rarely helps. Growth happens when you start now, even with small steps. This blog breaks down why simple, consistent marketing beats procrastination every time.
Skipping our nightly walks during a heatwave left me stiff and sore—and it reminded me how quickly things tighten up when you stop moving. Your marketing works the same way. When it slows down, so do leads and engagement. In this post, we share why consistency matters and how to get your marketing momentum back on track.
Successful businesses don’t rely on just one marketing source — they build steady momentum by using multiple marketing channels. From blogging and SEO to cold outreach and referral programs, each channel plays a role in helping your business grow and stay visible. Learn how to build a stronger, more resilient strategy by tapping into the advantages of multiple marketing channels.
Feeling like your marketing is stuck? Take a cue from Dory in Finding Nemo: Just keep swimming. For small businesses, that means consistently updating your website with new blogs, keywords, and content. SEO success isn’t about one big wave—it’s about steady movement forward. Keep showing up, keep posting, and keep your site active to stay ahead.
Getting a business off the ground takes serious marketing fuel—branding, SEO, social media, and more. But the work doesn’t stop once things take off. Just like an airplane needs steady power to stay in the air, your business needs ongoing marketing to keep growing. Don’t let momentum fade—keep your marketing engines running.
Having a website is important, but it won’t magically bring in customers. To make it work for your business, you need marketing—like SEO, social media, and email campaigns—to drive traffic. Your website is a tool, not the whole toolbox. Combine it with consistent, strategic promotion and you’ll start seeing real results.
20 years ago. The second best time? Today There’s an old saying: When is the best time to plant a tree? 20 years ago. When’s
