The Marketing category covers practical strategies for promoting your business online and offline. From brand building to lead generation, these posts help small business owners understand what works, how to stay consistent, and how to reach the right audience without wasting time or money.
No matter which area of marketing you’re focused on—whether it’s blogging, analytics, email marketing, or beyond—this collection of articles is designed to give you clear, practical tips you can apply right away. Each post is written with small business owners in mind and focused on real results.
Successful businesses don’t rely on just one marketing source — they build steady momentum by using multiple marketing channels. From blogging and SEO to cold outreach and referral programs, each channel plays a role in helping your business grow and stay visible. Learn how to build a stronger, more resilient strategy by tapping into the advantages of multiple marketing channels.
Feeling like your marketing is stuck? Take a cue from Dory in Finding Nemo: Just keep swimming. For small businesses, that means consistently updating your website with new blogs, keywords, and content. SEO success isn’t about one big wave—it’s about steady movement forward. Keep showing up, keep posting, and keep your site active to stay ahead.
Getting a business off the ground takes serious marketing fuel—branding, SEO, social media, and more. But the work doesn’t stop once things take off. Just like an airplane needs steady power to stay in the air, your business needs ongoing marketing to keep growing. Don’t let momentum fade—keep your marketing engines running.
Having a website is important, but it won’t magically bring in customers. To make it work for your business, you need marketing—like SEO, social media, and email campaigns—to drive traffic. Your website is a tool, not the whole toolbox. Combine it with consistent, strategic promotion and you’ll start seeing real results.
20 years ago. The second best time? Today There’s an old saying: When is the best time to plant a tree? 20 years ago. When’s
Prove your expertise, processes, and results Most businesses are always looking for another great way to highlight and prove just how great their business really
Trust is everything For many consumers, trust is everything. If you’re a small business owner, a nonprofit executive, an entrepreneur, or really anything else, earning
Not every game goes the way we want If you’re a Packers fan like me, you know that not every game goes the way we
Just one piece of a marketing strategy I’m pretty sure almost every small business is guilty of this to one degree or another. “We rely
