Category: Graphic Design

A great marketing tool There was a time that I was a big fan of tri-fold brochures. We could share so much information and do

Introduction In today’s digital era, attention spans are a rare commodity. Studies indicate that humans now have an attention span shorter than a goldfish, just

Fonts are powerful Graphic designers are gifted with one of the most powerful tools that seems… a little unassuming: fonts. Yeah, fonts can be cool,

THE IMPORTANCE OF DIGITAL AND PRINT In the world of design, certain mediums take precedence over others at various points. It’s a fast-paced world, and

So you are working with a designer… And they hand you a list of questions. I’m sure many of you are thinking: “I just want

FAMILIARITY IN LOGO VARIATIONS So… the last article I may or may not have unintentionally created one large Disney advertisement due to discussing the importance

No New Ideas? One of the trends that I have noticed that is causing outrage is the idea that people don’t have new ideas. Especially

Logos… sort of stress me out. Just a little bit. Why may you ask? Only because they are the face of the company! They are the first impression– and if the logo is good then they are a strong first impression. They make your company memorable, stand out, and create a sense of familiarity, so

Recently I was driving to work and I noticed something that shocked me, Quality Inn, an inn that had been near where I live for ages, decided to update its logo. Upon looking at it, I thought “hmm, that seems like an improvement. I’m not completely convinced, but it’s still more effective”