Real Estate SEO

You have a great real estate website, strong listings, and plenty of experience helping buyers and sellers. But are people finding you when they search online? Real Estate SEO helps agents, teams, and brokerages show up for the searches potential clients are actually making. From people looking for a real estate agent to buyers searching for homes and information about an area, the right SEO work can help more people find your website and learn why they should work with you.

Why Real Estate Professionals Partner with Full Scope Creative for Real Estate SEO

At Full Scope Creative, we provide Real Estate SEO based on what your website and real estate business actually need. We start with research to learn what potential buyers and sellers are searching for, where your website currently shows up, and where there may be opportunities to improve. There are no gimmicks or shortcuts. We focus on SEO work that can help the right people find your website when they are searching for an agent, brokerage, property, or real estate information in the areas you serve.

Our real estate SEO services can include keyword research, new website content, updates to existing pages, technical SEO, link building, and other ongoing improvements. We also review keyword rankings, website performance, existing content, and other SEO data to see where your website stands. From there, we build a plan around your goals and continue adjusting our SEO services for real estate as we learn what is helping people find and visit your website.

Curious What a Monthly Real Estate SEO Plan Includes?

SEO includes a lot more than adding a few keywords to your website. Depending on what your real estate website needs, there are dozens of different SEO activities we may work on throughout the year. Your monthly Real Estate SEO plan is built around your goals, current rankings, website content, and what we find in the data. Some of the work may include:
Some of those terms may sound technical, but you do not need to become an SEO expert to work with us. That is our job. We will explain what we are working on, why we are doing it, and what we are seeing along the way. You will know what is happening with your SEO without having to spend your time learning all the technical details behind it.

Full Scope Creative is a proud partner of:

SEO Case Study:

De Pere Chamber of Commerce

Each of our websites is custom-designed to align with our clients’ individual goals and brand personalities, and the site design for the De Pere Chamber of Commerce is no exception. We achieved the results that Chamber was looking for by making sure we laid a good foundation for the site design. We began by conducting a thorough SEO audit of their current site and their competitors’ sites to ensure we were being strategic with specific design elements – everything from the copy to the number of images and use of keywords. This information varies from site to site, so it’s important that we take the time to do this step.

We then had the client fill out our in-depth website questionnaire that is meant to allow the client to communicate what it is that will make their website successful in their eyes – everything from specific calls-to-action, to specific wording, to color palette and branding. We took all of this research into account before sitting down to design the site.
Website Design Goals and Objectives
When we were discussing site goals with Kitty Johnson, CEO of the Chamber, in the initial discovery meeting, she mentioned that they wanted to be able to easily make updates to the site as needed. She shared some of the marketing objectives they had and landing pages they planned on creating. We may use it for all of our sites, but after that first meeting we knew that WordPress and Elementor were going to be a great choice for this site. Since Kitty and the team at the Chamber have a background and community engagement, not website design, they can simply and easily log in and simply click to edit any features on the home page.
Search Engine Optimization
What does that mean from an SEO standpoint? Since the client can easily keep the site updated with fresh new content and add new features as needed, the site has a considerably better chance of getting a top ranking. With all of the headings on the site, we made sure to take some time and review each of those headings to make sure it had the perfect words. Since one of the main places Google is going to look to find keywords is in the Headings, we made sure to include “De Pere” and “business” in as many as we could. As we were doing this fine tuning, if there was a heading that we really couldn’t fit those keywords into, we either let it go as is or found another way to get other keywords added in.
Secure Website Hosting
The site for deperechamber.org is hosted on our Security Essentials Hosting plan. With this, Kitty can spend her time doing what she does best –promoting the De Pere area – and leave the confusing website hosting to us. The Security Essentials Hosting plan covers the SSL certificate, dedicated IP address, and Full Scope Creative monitors and responds to all security notices, downloads a weekly backup of the site, and runs all the WordPress system updates 3 times each week.
A Website Built for Growth and Community

The De Pere Chamber of Commerce website is more than just a digital presence—it’s a dynamic tool designed to support local businesses, foster community engagement, and adapt to evolving needs. With a strategic SEO foundation, user-friendly design, and secure hosting, the Chamber’s team can focus on their mission without worrying about website maintenance. At Full Scope Creative, we take pride in building websites that aren’t just visually appealing but also functional, scalable, and optimized for success. Whether it’s a local chamber, a small business, or a nonprofit, we bring the same level of dedication to every project, ensuring our clients have the tools they need to grow and thrive.

Think Real Estate SEO looks good?
Check out these other services we offer:

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Website Design
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Website Design
Your website should be as beautiful as it is functional. We handle everything—design, development, copywriting, marketing, maintenance, and security—so you get a site that looks great, runs smoothly, and helps your business grow.
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Website Hosting
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Website Hosting
No confusing charts and diagrams showing how much storage space and bandwidth with different options. We provide simple and easy hosting, SSL, and WordPress update plans to keep your website and business safe and secure.
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Graphic Design
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Graphic Design

Does your brand reflect your mission—or are your marketing materials all over the place? At Full Scope Creative, we bring clarity and consistency through graphic design that tells your story and connects with your audience.

Chris and his team at Full Scope Creative are the best! I have worked with Chris on two different projects. The first project was updating a website and the second project we started a website from scratch. Both are incredibly challenging without the knowledge and expertise of someone like Chris, but Chris and his team made the process exciting with all of his great ideas. Great ideas, responsive, quick turnaround time. Thank you, Chris for being so kind and so great at what you do!

~ Sarah Lueschow,
MHO Open, Inc.

Why work with us for your Real Estate SEO?

We handle the full scope of Real Estate SEO for you. That can include keyword research, copywriting, new content, updates to existing pages, technical SEO, link building, and ongoing SEO work. Our real estate SEO services are built for agents, teams, and brokerages that want to improve how their websites are found without having to manage all the SEO work themselves. Our team handles the work, explains what we are doing, and keeps your goals at the center of the plan.
Don’t know what keywords to use?

If you’re not sure what your current website keywords are, no worries! We can do some initial research and see what keywords you’re currently ranking. We will also look at what volume those words have. If you aren’t currently ranking for the best keywords for your business, we have a plan. We can help find out what keywords are better, AND develop a strategy to go about ranking them. We can even reverse engineer what other successful sites in your industry are doing, and use that in our strategy.

Already in the top spot?

If you’re already at the top of the search results for the best keywords, way to go! Our next move would then be to put together a sound plan to keep your spot as king of the mountain.

Before your website can go blasting off into SEO success, we need to make sure it has the basics of SEO set in place. Call it the foundation if you will. Whether your site is a little older, a little slower, or too low on content, we have a remedy. It all starts with an SEO Booster Project. This includes helping to get the website ready for SEO. SEO Booster plans are usually around $1,000, and include:

  • Improving site speed
  • Improving site word count and quality
  • Adding images and ALT text
  • Creating meta titles and descriptions
  • Updating page names
  • Creating proper XML sitemaps and submitting them to Google

Once completed, we will be able to move into a monthly SEO plan for your website and business.

The main way users get to your site, and the one that site owners covet so highly, is through Google. The question becomes how can we help get more users to our site through Google? Answer: proper keyword usage. This leads to an important question – how do you determine the correct keywords for your site?

We use a combination of tools and resources to find out where your website is currently ranking. Additionally, we know other ideal keywords to target. Lastly, we identify the average keyword search volume per month. Additionally, we understand how difficult it might be to rank for those keywords.

We know one of the biggest hassles and headaches any small business owners face is content writing. No need to fear! Full Scope Creative can help with any content writing needed for your business website. We can assist with writing blog articles, web pages, landing pages, and more – all with the best keywords for your site.

There’s more to SEO than what is happening on your site. Making sure you have:

  1. Strong social media presence
  2. Completed Google My Business listing
  3. Email marketing campaign
  4. Snail mailings.

All of the above are key to helping boost your site ranking. While that certainly sounds like a lot of work, Full Scope Creative is here to help with it all!

Real Estate SEO Pricing

Our Real Estate SEO plans are built around your goals, website, competition, and budget. We do not use one set monthly package for every client because every real estate website is different. A larger monthly budget allows us to spend more time on keyword research, content, website updates, link building, technical SEO, and other work that may be part of your plan. Many of our clients invest $250, $500, or $1,000 per month in SEO. The right amount depends on what you want to accomplish and how competitive the searches are in the markets you serve. An individual agent targeting a smaller area may need a different plan than a brokerage trying to rank for competitive real estate searches across several locations. We will review your goals and recommend a monthly SEO budget that makes sense for your website.

Offering you a full scope of Real Estate SEO services

We cover the full scope of the SEO project: keyword research, copy writing, content creation, SEO audit, landing pages, and more!

Keyword Research

Good SEO starts with knowing what potential buyers and sellers are actually searching for. We research keywords related to your services, properties, and the areas you serve while looking at search volume and competition. This helps us find realistic opportunities for your real estate website and build your SEO work around searches that can bring the right people to your site.

Content Creation

Helpful content gives buyers and sellers more ways to find your real estate website through search. We can write new service pages, area pages, blog articles, FAQs, and other website content based on your SEO goals. We can also update existing content to target new keywords, answer common questions, and give search engines a better understanding of each page.

SEO Audit

An SEO audit helps us understand how your real estate website is performing and where there may be room to improve. We review your current rankings, website content, technical issues, links, site speed, and other SEO factors. We then use what we find to identify problems, find new opportunities, and help determine which SEO work should come next.

Landing Pages

Real estate searches can be very specific, especially when buyers and sellers search by service, property type, community, or location. We can create focused landing pages around the searches that make sense for your business. Each page is written and optimized around a specific topic, giving your website more opportunities to appear for the real estate searches you want to target.

Onsite SEO

Onsite SEO helps search engines understand what your website and individual pages are about. We review and update page titles, headings, content, images, internal links, and other elements throughout your real estate website. We also look for ways to improve existing pages so they better match what potential buyers and sellers are searching for and are easier for visitors to use.

Offsite SEO

Offsite SEO focuses on signals about your real estate business that come from other websites. This can include backlinks, business listings, local citations, and other mentions of your website or business online. We look for opportunities to strengthen these signals and build the authority of your website over time as part of your larger Real Estate SEO plan.

Ready to discover how we can help make your website and marketing more successful?
Contact Us

Customized Real Estate SEO Strategies

Good Real Estate SEO starts with understanding your business, your goals, and the people you want to reach. An individual agent may want to be found in a few specific communities, while a larger team or brokerage may need to target several services, property types, and locations. We take the time to learn about your business and the markets you serve before building your SEO plan. That helps us choose better keywords, create more useful content, and focus our SEO work on the searches that matter to your business.

Our Simple 3 Step Real Estate SEO Process

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Assess
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Build

Ongoing monthly SEO work and implementation

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Launch
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Launch

Regular review, tracking results, and adjusting strategy

SEO Blog articles

SEO is part of digital marketing, but there's more to digital marketing than just SEO. Social media, email marketing, paid ads, and other strategies can all help businesses reach customers. Learn how SEO fits into a larger digital marketing plan, how different strategies can work together, and why using more than one approach can help small businesses grow.
Not everyone searching on Google is looking for the same thing. The four types of intent in SEO help explain why people search and what they want to find. Understanding informational, navigational, commercial, and transactional intent can help your small business choose better keywords, write more useful content, improve SEO, and reach customers at different stages of the buying process.
High-intent keywords can bring people to your website who are already close to making a purchase. Learn how to target those searches without turning your website into a pushy sales pitch. We cover what information these visitors want, how to answer their questions, where to use the keyword, and how to give them a clear next step.

Ready to learn more about what Real Estate SEO can do for your business?

Contact us today to get started. We can do some initial keyword research, look at where your website currently ranks, and identify areas where there may be opportunities to improve. We’ll talk about your real estate business, the markets you serve, and what you want your website to accomplish. From there, we can recommend the next steps for your Real Estate SEO.
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Have Questions About Real Estate SEO, Keywords, or Google Rankings?

SEO can seem confusing, especially when you are trying to run your real estate business at the same time. We have put together helpful articles that explain SEO, keywords, website content, Google rankings, and other common topics in plain English. Explore some of our SEO resources below to learn more about how search engines work and what can help your real estate website get found.